| A model of online food delivery service quality, customer satisfaction and customer loyalty: a combination of PLS-SEM and NCA approaches KY Koay, CW Cheah, YX Chang British Food Journal 124 (12), 4516-4532, 2022 | 161 | 2022 |
| An integrated model of consumers' intention to buy second-hand clothing KY Koay, CW Cheah, HS Lom International Journal of Retail & Distribution Management 50 (11), 1358-1377, 2022 | 80 | 2022 |
| Understanding consumers' intention to revisit bubble tea stores: an application of the theory of planned behaviour KY Koay, CW Cheah British Food Journal 125 (3), 994-1007, 2023 | 37 | 2023 |
| Does perceived risk influence the intention to purchase second-hand clothing? A multigroup analysis of SHC consumers versus non-SHC consumers KY Koay, CW Cheah, HS Lom Journal of Product & Brand Management 32 (4), 530-543, 2023 | 29 | 2023 |
| Social media influencer over-endorsement: Implications from a moderated-mediation analysis CW Cheah, KY Koay, WM Lim Journal of Retailing and Consumer Services 79, 103831, 2024 | 23 | 2024 |
| The rise of the food truck phenomenon: an integrated model of consumers' intentions to visit food trucks KY Koay, CW Cheah, N Ganesan British Food Journal 125 (9), 3288-3303, 2023 | 20 | 2023 |
| Self-influencer congruence, parasocial relationships, credibility, and purchase intentions: A sequential mediation model KY Koay, CW Cheah, JY Yap Journal of relationship marketing 23 (1), 1-20, 2024 | 19 | 2024 |
| How do perceived social media marketing activities foster purchase intentions? A multiple sequential mediation model KY Koay, CW Cheah, SWU Goon Journal of Global Marketing 36 (3), 210-224, 2023 | 19 | 2023 |
| Sustainable housing development: the legitimacy-seeking perspective CW Cheah, B Low, CKC Lee Journal of Business & Industrial Marketing 36 (6), 2021 | 19 | 2021 |
| The social-political roles of NGOs: a study on a triadic business network CW Cheah Journal of Business & Industrial Marketing 34 (5), 2019 | 17 | 2019 |
| Knowing the Unknown: Application of Qualitative-Vignette Method in the Social-Political Sensitive Business Environment CW Cheah, KY Koay The international journal of qualitative methods, 2022 | 15 | 2022 |
| Uncovering the voices of marginalized minorities in public policy research-A critical review of the image and text-based vignette method CW Cheah, KY Koay, KH Xiang International Journal of Qualitative Methods 22, 16094069231163429, 2023 | 14 | 2023 |
| The embodied experience and self-identity construction of Chinese gay tourists in Thailand K Xiang, CW Cheah Tourism Management Perspectives 48, 101169, 2023 | 11 | 2023 |
| Why firms exploit the dual marketing strategy? A network-institutional perspective CW Cheah Journal of Business & Industrial Marketing 36 (12), 2021 | 11 | 2021 |
| The political game of innovation: evidence from the ride-hailing service industry CW Cheah, KY Koay European Journal of Innovation Management 27 (2), 572-588, 2024 | 8 | 2024 |
| Relationship building in housing network: A meso-level collective sensemaking perspective CW Cheah Housing Studies 38 (5), 770-791, 2023 | 6 | 2023 |
| Housing the urban poor through strategic networks: A cross-case analysis C Chee Wei, CCKC Lee Habitat International 124 (102579), 2022 | 6 | 2022 |
| Health-based crisis: how do firms weather the storms using the structural hole-bridging strategy? CW Cheah, KY Koay Journal of Business & Industrial Marketing 38 (11), 2417-2430, 2023 | 3 | 2023 |
| Institutional entrepreneurs' roles in the international market expansions: evidence from the ride-hailing platforms CW Cheah, V Krajčík, KY Koay International Entrepreneurship and Management Journal, 2024 | 2 | 2024 |
| The rise of solo dining: prediction and consumer profiling KY Koay, DLT Ong, I Idris, NSB Kamarulzaman, CW Cheah Journal of Foodservice Business Research, 1-20, 2024 | 2 | 2024 |
Koay Kian YeikSunway Universityبريد إلكتروني تم التحقق منه على sunway.edu.my