متابعة
Sérgio Moro
Sérgio Moro
Full Professor, ISTAR, ISCTE
بريد إلكتروني تم التحقق منه على iscte-iul.pt - الصفحة الرئيسية
عنوان
عدد مرات الاقتباسات
عدد مرات الاقتباسات
السنة
A data-driven approach to predict the success of bank telemarketing‏
S Moro, P Cortez, P Rita‏
Decision Support Systems 62, 22-31, 2014‏
11982014
Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis‏
A Amado, P Cortez, P Rita, S Moro‏
European Research on Management and Business Economics 24 (1), 1-7, 2018‏
4932018
Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation‏
S Moro, P Cortez, P Rita‏
Expert Systems with Applications 42 (3), 1314-1324, 2015‏
4762015
Using data mining for bank direct marketing: An application of the crisp-dm methodology‏
S Moro, R Laureano, P Cortez‏
EUROSIS-ETI, 2011‏
3802011
Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach‏
S Moro, P Rita, B Vala‏
Journal of Business Research 69 (9), 3341-3351, 2016‏
3582016
Sentiment classification of consumer-generated online reviews using topic modeling‏
AC Calheiros, S Moro, P Rita‏
Journal of Hospitality Marketing & Management 26 (7), 675-693, 2017‏
3192017
Brand strategies in social media in hospitality and tourism‏
S Moro, P Rita‏
International Journal of Contemporary Hospitality Management 30 (1), 343-364, 2018‏
2362018
Understanding mobile augmented reality adoption in a consumer context‏
MM Paulo, P Rita, T Oliveira, S Moro‏
Journal of hospitality and tourism technology 9 (2), 142-157, 2018‏
1442018
Stripping customers' feedback on hotels through data mining: The case of Las Vegas Strip‏
S Moro, P Rita, J Coelho‏
Tourism management perspectives 23, 41-52, 2017‏
1192017
Can we trace back hotel online reviews’ characteristics using gamification features?‏
S Moro, P Ramos, J Esmerado, SMJ Jalali‏
International Journal of Information Management 44, 88-95, 2019‏
1112019
Analysing recent augmented and virtual reality developments in tourism‏
S Moro, P Rita, P Ramos, J Esmerado‏
Journal of Hospitality and Tourism Technology 10 (4), 571-586, 2019‏
1032019
What drives job satisfaction in IT companies?‏
S Moro, RF Ramos, P Rita‏
International Journal of Productivity and Performance Management 70 (2), 391-407, 2021‏
1022021
A text mining and topic modelling perspective of ethnic marketing research‏
S Moro, G Pires, P Rita, P Cortez‏
Journal of Business Research 103, 275-285, 2019‏
992019
Using customer lifetime value and neural networks to improve the prediction of bank deposit subscription in telemarketing campaigns‏
S Moro, P Cortez, P Rita‏
Neural Computing and Applications 26, 131-139, 2015‏
852015
Bank marketing‏
S Moro, P Rita, P Cortez‏
UCI Machine Learning Repository 10, C5K306, 2012‏
832012
From institutional websites to social media and mobile applications: A usability perspective‏
RF Ramos, P Rita, S Moro‏
European Research on Management and Business Economics 25 (3), 138-143, 2019‏
802019
Factors influencing hotels’ online prices‏
S Moro, P Rita, C Oliveira‏
Journal of Hospitality Marketing & Management 27 (4), 443-464, 2018‏
792018
Air-travelers' concerns emerging from online comments during the COVID-19 outbreak‏
S Piccinelli, S Moro, P Rita‏
Tourism Management 85, 104313, 2021‏
762021
Unfolding the characteristics of incentivized online reviews‏
A Costa, J Guerreiro, S Moro, R Henriques‏
Journal of Retailing and Consumer Services 47, 272-281, 2019‏
762019
Mobile services adoption in a hospitality consumer context‏
P Rita, T Oliveira, A Estorninho, S Moro‏
International Journal of Culture, Tourism and Hospitality Research 12 (1 …, 2018‏
752018
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مقالات 1–20