Do social media marketing activities improve brand loyalty? An empirical study on luxury fashion brands AH Fetais, RS Algharabat, A Aljafari, NP Rana Information Systems Frontiers 25 (2), 795-817, 2023 | 128 | 2023 |
Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust AA Alalwan, RS Algharabat, AM Baabdullah, NP Rana, R Raman, ... Journal of Consumer Behaviour 18 (6), 431-446, 2019 | 80 | 2019 |
Religion, spirituality, and well‐being: A systematic literature review and futuristic agenda T Koburtay, D Jamali, A Aljafari Business Ethics, the Environment & Responsibility 32 (1), 341-357, 2023 | 50 | 2023 |
Supplier-initiated ingredient/component branding AM Aljafari, TJ Brown Journal of Business & Industrial Marketing 35 (6), 1023-1035, 2020 | 12 | 2020 |
Consumer approach intentions amid COVID-19: the role of safety compliance and perceived risk AA Maher, TH Elsharnouby, AM Aljafari International journal of contemporary hospitality management 34 (3), 972-992, 2022 | 11 | 2022 |
A mixed-methods approach for the relationship between organizational attributes, reputation, employer brand and intention to apply for a job vacancy I Elbendary, AM Elsetouhi, M Marie, AM Aljafari Personnel Review, 2023 | 7 | 2023 |
The perceived threats from migrants and their effects on government service equality AA Maher, AM Aljafari, A Maher Journal of Global Marketing 30 (2), 55-71, 2017 | 6 | 2017 |
Supplier orientation: expanding the conceptual scope of market orientation AMA Jafari, FR Jimenez, GL Frankwick Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 3 | 2014 |
Supplier-initiated ingredient/component branding: Why and when do some suppliers implement an IC branding strategy and others do not? AM Aljafari Oklahoma State University, 2013 | 2 | 2013 |
The Impact of Supplier Orientation on Firm Innovativeness: An Abstract AM Aljafari, FR Jimenez, GL Frankwick Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | | 2017 |
EXPANDING MARKET ORIENTATION TO INCLUDE SUPPLIERS AM Al Jafari, GL Frankwick Advances in Marketing, 162, 2010 | | 2010 |