| Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode MS Sameeni, W Ahmad, R Filieri Journal of Business Research 141, 137-150, 2022 | 76 | 2022 |
| An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity. Does consumer personality matter? MS Sameeni, F Qadeer, W Ahmad, R Filieri Journal of Business Research 173, 114469, 2024 | 23 | 2024 |
| Consumer intentions to perform difficult behaviors: Role of brand-self connection, prominence and relationship length MS Sameeni, F Qadeer Pakistan Journal of Commerce and Social Sciences (PJCSS) 9 (3), 719-741, 2015 | 11 | 2015 |
| Impact of knowledge management capability on innovation capability MS Sameeni, T Alvi The International Journal of Business & Management 4 (4), 184, 2016 | 8 | 2016 |
| Differential effects of performance versus value-based brand betrayal on hate and unfavorable consumer behaviors MS Sameeni, F Qadeer, S Shahid, M Khurram Journal of Social Sciences Review 3 (2), 775-791, 2023 | 6 | 2023 |
| Examining consequences of brand hate in business-to-business relationships: The moderating role of relationship length MS Sameeni, W Ahmad, F Qadeer Industrial Marketing Management 122, 26-36, 2024 | | 2024 |
| CONSUMER MATERIALISM AND POSITIVE WORD OF MOUTH: HEDONIC VERSUS UTILITARIAN PRODUCTS MS Sameeni, M Khurram MESSAGE FROM THE FOUNDER OF PAKISTAN, 137, 0 | | |
Wasim AhmadLancaster University Management School, Lancaster Universityبريد إلكتروني تم التحقق منه على lancaster.ac.uk