| Gender effects on customer satisfaction in banking industry: a case of commercial banks in Bindura, Zimbabwe. A Musekiwa, K Njanike, P Mukucha Journal of Business Management and Economics, 2011 | 25 | 2011 |
| Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: A post pandemic customer perspective P Dangaiso, P Mukucha, F Makudza, T Towo, K Jonasi, DC Jaravaza Cogent Social Sciences 10 (1), 2296590, 2024 | 16 | 2024 |
| Global fast food brands: The role of consumer ethnocentrism in frontier markets P MUKUCHA, DC JARAVAZA The Journal of Industrial Distribution & Business 12 (6), 7-21, 2021 | 16 | 2021 |
| The effects of business process outsourcing on the quality of catering services in tertiary education industry in Zimbabwe P Mukucha, T Manyika, G Madhuku, F Chari Cogent Business & Management 7 (1), 1741314, 2020 | 15 | 2020 |
| The influence of supplier development, in the form of contract farming, on performance in Zimbabwean tobacco industry P Mukucha, F Chari Cogent Business & Management 8 (1), 1968732, 2021 | 14 | 2021 |
| The mediation effects of perceived service quality on the relationship between employee satisfaction and customer satisfaction P Mukucha Journal of studies in accounts and economics (ISTP-JSAE), 2013 | 14 | 2013 |
| Determinants of perception towards private label brands in Zimbabwe: the role of familiarity, store image, demographic factors and consumer characteristics S Nyengerai, D Jaravaza, P Mukucha, R Chirimubwe, E Manjoro Journal of Business and Management Studies 3 (5), 224-230, 2013 | 12 | 2013 |
| Supply chain resilience: the role of supplier development in the form of contract farming in fast-food outlets in Zimbabwe P Mukucha, F Chari Continuity & Resilience Review 4 (3), 280-299, 2022 | 10 | 2022 |
| Customers emotional responses to employees displayed positive emotions M Paul Australian Journal of Business and Management Research 2 (6), 40-46, 2012 | 10 | 2012 |
| Circular economy of shopping bags in emerging markets: A demographic comparative analysis of propensity to reuse plastic bags versus cotton bags and paper bags P Mukucha, DC Jaravaza, S Nyengerai Cogent Engineering (2023), 10: 2176582 10 (1), https://doi.org/10.1080 …, 2023 | 7 | 2023 |
| Contract farming: a comparison of production and marketing contracts as sourcing strategies in the fast food restaurant industry P Mukucha, S Tsekea, DC Jaravaza, N Jaravaza Journal of Foodservice Business Research, 1-18, 2024 | 6 | 2024 |
| Enhancing supply chain agility through e-procurement in a volatile frontier market Forbes Makudza, Divaries C. Jaravaza, Tariro Govha, Paul Mukucha, Fanny ... Journal of Transport and Supply Chain Management 17 (0), 1-12, 2023 | 6* | 2023 |
| The moderating role of vendor managed inventory on the bullwhip effect in the COVID-19 pandemic P Mukucha, F Chari Cogent Business & Management 10 (1), 1-15, 2023 | 6 | 2023 |
| Towards gender-based market segmentation: The differential influence of gender on dining experiences in the university cafeteria industry P Mukucha, DC Jaravaza, F Makudza Management and Economics Review 7 (2), 182-199, 2022 | 5 | 2022 |
| Green sourcing: effects on supplier performance metrics in fast food restaurants in frontier markets P Mukucha, BE Mushanyuri, DC Jaravaza Logistics, supply chain, sustainability and global challenges 12 (1), 47-59, 2021 | 5 | 2021 |
| Service encounter experience antecedents and outcomes in the Zimbabwean restaurant industry P Mukucha, C Rootman, NE Mazibuko Journal of Contemporary Management 16 (2), 513-537, 2019 | 5 | 2019 |
| Disruptive artificial intelligence: Augmenting consumer experience through chatbot banking F Makudza, DC Jaravaza, G Makandwa, P Mukucha Digital Influence on Consumer Habits: Marketing Challenges and Opportunities …, 2024 | 4 | 2024 |
| COVID-19 vaccination national radio advertising credibility assessment by rural consumers: The influence of indigenous medical knowledge systems and traditional beliefs DC Jaravaza, J Risiro, P Mukucha Cogent Public Health 10 (1), 2178052, 2023 | 4 | 2023 |
| An assessment of differential supplier category performance in the agro-processing industry: A case for supplier development in the Zimbabwean tobacco industry P Mukucha, F Chari, S Manzini Journal of Future Sustainability 3 (4), 222-232, 2023 | 4 | 2023 |
| The moderating effect of farming contracts on the relationship between responsive supply chain elements and supply chain resilience P Mukucha, F Chari Journal of Future Sustainability 3 (1), 1-12, 2023 | 4 | 2023 |
