Customer-centric strategy driving innovativeness and business growth in international markets S Tuominen, H Reijonen, G Nagy, A Buratti, T Laukkanen International Marketing Review 40 (3), 479-496, 2022 | 96 | 2022 |
Scientific collaboration framework of BRICS countries: An analysis of international coauthorship U Finardi, A Buratti Scientometrics 109 (1), 433-446, 2016 | 88 | 2016 |
Same crisis, different strategies? Italian men and women entrepreneurs in front of the economic recession FM Cesaroni, A Sentuti, A Buratti Journal of Research in Gender Studies 5 (2), 205, 2015 | 65 | 2015 |
The role of servitization for small firms: drivers versus barriers I Confente, A Buratti, I Russo International Journal of Entrepreneurship and Small Business 26 (3), 312-331, 2015 | 51 | 2015 |
Does gender matter in strategies adopted to face the economic crisis? A comparison between men and women entrepreneurs A Buratti, FM Cesaroni, A Sentuti Entrepreneurship-development tendencies and empirical approach, 2017 | 37 | 2017 |
Experiential Perspective in Management Literature: A Systematic Review F Forlani, A Buratti, T Pencarelli The Experience Logic as a New Perspective for Marketing Management: From …, 2018 | 9 | 2018 |
La dimensione relazionale nei siti web delle agenzie di viaggio on-line M Cioppi, A Buratti Piccola Impresa/Small Business, 2014 | 7 | 2014 |
L’implementazione dei servizi in iGuzzini illuminazione (The services to increase the value of the offer. The case iGuzzini illuminazione) T Pencarelli, A Buratti Sinergie Italian Journal of Management 31 (Sep-Dec), 159-181, 2013 | 6 | 2013 |
The strategic role of marketing communication in the SME: the case of Fornari SpA M Cioppi, A Buratti Working Papers, 2009 | 5 | 2009 |
Strategie di consumer-brand engagement. Il punto di vista delle imprese e delle agenzie di comunicazione (Consumer-brand engagement strategies. The point of view of companies … M Vernuccio, G Qualizza, A Buratti, F Ceccotti Sinergie Italian Journal of Management 36 (May-Aug), 2018 | 2 | 2018 |
Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms A Buratti, G Ferrero Mercati e competitività: 4, 2017, 151-173, 2017 | 2 | 2017 |
Consumer-brand engagement. Delving into the managerial perspectives M Vernuccio, G Qualizza, A Buratti, F Ceccotti Marketing in the age of data, 1-7, 2016 | 2 | 2016 |
An examination of strategic orientation profiles of low-and high-performing international SMEs H Reijonen, A Buratti, S Hirvonen, T Laukkanen Australian & new zealand marketing academy conference, 2015 | 2 | 2015 |
The strength of international scientific ties: a novel analysis of inter-Country coautorship U Finardi, A Buratti Ciência Da Informação 50 (1), 2021 | 1 | 2021 |
Caratteristiche distintive e performance delle piccole imprese italiane orientate all’entrepreneurial marketing G Ferrero, A Buratti Piccola Impresa/Small Business, 2016 | 1 | 2016 |
Consumer-brand engagement: imprese ed agenzie a confronto M Vernuccio, G Qualizza, A Buratti Il marketing al servizio della città. Beni culturali e rivitalizzazione …, 2015 | 1 | 2015 |
Purpose shift in Family Firms: a Business Model Innovation perspective A Buratti, G Campopiano, T Minola | | 2024 |
Corporate Purpose and Business Model Innovation: Evidence from a Multi-Case Study A Buratti, G Campopiano Academy of Management Proceedings 2024 (1), 20557, 2024 | | 2024 |
Green Innovation in Family Firms: A Systematic Literature Review A Buratti | | 2023 |
Business Model Innovation and Dynamic Capabilities: a literature review based on a bibliometric analysis A Buratti | | 2023 |