| Corporate social responsibility information and involvement strategies in controversial industries A Vollero, F Conte, A Siano, C Covucci Corporate Social Responsibility and Environmental Management 26 (1), 141-151, 2019 | 106 | 2019 |
| Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z MG Confetto, C Covucci, F Addeo, M Normando Journal of Consumer Marketing 40 (6), 758-774, 2023 | 48 | 2023 |
| Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication MG Confetto, A Ključnikov, C Covucci, M Normando Employee Relations: The International Journal 45 (7), 121-139, 2023 | 28 | 2023 |
| Redefining brand hijacking from a non-collaborative brand co-creation perspective A Siano, MG Confetto, A Vollero, C Covucci Journal of Product & Brand Management 31 (1), 110-126, 2022 | 26 | 2022 |
| A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web MG Confetto, C Covucci The TQM Journal 33 (7), 106-130, 2021 | 25 | 2021 |
| Corporate social responsibility penetration, explicitness, and symbolic communication practices in Asia: A national business system exploration of leading firms in sustainability F Conte, A Vollero, C Covucci, A Siano Corporate Social Responsibility and Environmental Management 27 (3), 1425-1435, 2020 | 24 | 2020 |
| “Sustainability-contents SEO”: a semantic algorithm to improve the quality rating of sustainability web contents MG Confetto, C Covucci The TQM Journal 33 (7), 295-317, 2021 | 17 | 2021 |
| From dual marketing to marketing 4.0: the role played by digital technology and the internet MG Confetto, F Conte, A Vollero, C Covucci Beyond Multi-channel Marketing, 141-161, 2020 | 16 | 2020 |
| Empirical evidence on CEO reputation: perspectives, actions and influence MG Confetto, F Conte, C Covucci International Journal of Business and Management 13 (12), 215-226, 2018 | 5 | 2018 |
| Dual marketers and sustainability communication: empirical evidence from corporate websites MG Confetto, C Covucci, M Della Volpe Mercati e competitività: 3, 2018, 41-68, 2018 | 3 | 2018 |
| Unrevealing the nexus between digital sustainability and corporate digital responsibility: A dual-track systematic literature review towards a framework of corporate digital … C Covucci, MG Confetto, A Kljucnikov, M Panait Technology in Society, 102743, 2024 | 2 | 2024 |
| Stakeholder engagement and CSR communication strategies for corporate legitimacy. Insights from controversial industries websites A Siano, F Conte, A Vollero, C Covucci, D Sardanelli CSR communication conference, 69, 2017 | 1 | 2017 |
| Brand activism e Generazione Z: social media content per l’advocacy della sostenibilità MG Confetto, C Covucci, F Addeo, M Normando Proceedings. XIX SIM Conference, 1-12, 2022 | | 2022 |
| “Sustainability-content SEO”: sviluppo di un algoritmo semantico per migliorare la veicolazione web dei contenuti digitali di sostenibilità MG Confetto, C Covucci Proceedings XVII Convegno Annuale della Società Italiana Marketing, 1-20, 2020 | | 2020 |
| La sostenibilità nel marketing: una tassonomia di topics per i contenuti digitali MG Confetto, C Covucci Marketing 4.0: Le sfide della multicanalità. Atti del Convegno, 1-5, 2019 | | 2019 |
| CSR communication in Asian context. An empirical analysis through the lens of the National Business Systems F Conte, C Covucci, A Vollero, A Siano, MG Confetto Referred Electronic Conference Proceedings of Sinergie-Sima Management …, 2019 | | 2019 |
| Il modello OSEC per valutare e migliorare i siti web A Siano, F Conte, S Amabile, C Covucci, A Vollero COMUNICAZIONE D'IMPRESA, 71-127, 2018 | | 2018 |
| Applicazioni del modello OSEC A Siano, F Conte, S Amabile, C Covucci, M Della Volpe, P Piciocchi, ... COMUNICAZIONE D'IMPRESA, 128-176, 2018 | | 2018 |
| Stakeholder engagement nelle pratiche di sostenibilità aziendale. Un’indagine empirica condotta attraverso i corporate website F Conte, A Vollero, A Siano, C Covucci Sinergie-SIMA 2018 Conference, 535-540, 2018 | | 2018 |
| DISPOSITIVO PER LA RILEVAZIONE DELLA COORDINATA DELLA PROFONDITA'(Z) IN UN CAMPO TRIDIMENSIONALE CARTESIANO G D'Ambrosio, C Covucci, G Greco, A Sorrentino | | 2011 |
Maria Giovanna CONFETTOResearcher, Department of Political and Communication Sciences, University of Salerno (Italy)بريد إلكتروني تم التحقق منه على unisa.it