| Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy A Poushneh, AZ Vasquez-Parraga Journal of Retailing and Consumer Services 34, 229-234, 2017 | 649 | 2017 |
| Augmented reality in retail: A trade-off between user's control of access to personal information and augmentation quality A Poushneh Journal of Retailing and Consumer Services 41, 169-176, 2018 | 327 | 2018 |
| Humanizing voice assistant: The impact of voice assistant personality on consumers’ attitudes and behaviors A Poushneh Journal of Retailing and Consumer Services 58, 2021 | 257 | 2021 |
| Emotional Bonds with Technology: The Impact of Customer Readiness on Upgrade Intention, Brand Loyalty, and Affective Commitment through Mediation Impact of Customer Value A Poushneh, AZ Vasquez-Parraga Journal of Theoretical and Applied Electronic Commerce Research 14 (2), 90-105, 2018 | 72 | 2018 |
| How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention A Poushneh Journal of Retailing and Consumer Services 63, 102717, 2021 | 52 | 2021 |
| Customer present dissatisfaction and future satisfaction with augmented reality used in shopping and entertainment A Poushneh, AZ Vasquez Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2017 | 47 | 2017 |
| Impact of auditory sense on trust and brand affect through auditory social interaction and control A Poushneh Journal of Retailing and Consumer Services 58, 102281, 2021 | 42 | 2021 |
| Can reviews predict reviewers’ numerical ratings? The Underlying mechanisms of customers’ decisions to rate products using Latent Dirichlet Allocation (LDA) A Poushneh, R Rajabi Journal of Consumer Marketing 39 (2), 2022 | 27 | 2022 |
| The role of customer readiness and participation in non-technology-based service delivery A Poushneh, AZ Vasquez-Parraga Journal of Consumer Marketing 35 (6), 588-600, 2018 | 24 | 2018 |
| The role of customer readiness in user’s willingness to use augmented reality: an abstract A Poushneh Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 5 | 2017 |
| The effect of empathetic response and consumers’ narcissism in voice-based artificial intelligence A Poushneh, A Vasquez-Parraga, RS Gearhart Journal of Retailing and Consumer Services 79, 103871, 2024 | 3 | 2024 |
| consumers and augmented reality in shopping and services: drivers and consequences A Poushneh University of Texas Rio Grande Valley, 2019 | 1 | 2019 |
| User’s Self-Expression in Augmented Reality: An Abstract A Poushneh Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| The Role of Customer Readiness in Customer Participation in Non-technology-based Service Delivery and Its Outcomes A Poushneh, AZ Vasquez-Parraga Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 1 | 2016 |
| The effect of semiautonomous augmented reality on customer experience and augmentation experience A Poushneh, A Vasquez-Parraga European Journal of Marketing 58 (8), 1910-1940, 2024 | | 2024 |
| humanlike avatar’s failure and consumer forgiveness A Poushneh summer American Marketing Association, 2023 | | 2023 |
| How Does Augmented Reality Shape Goal Achievement through Augmentation Experience? A Poushneh, A Vasquez-Parraga Winter American Marketing Association, 2023 | | 2023 |
| Artificial Intelligence: Empathy and Information Exploratory Behavior A Poushneh, A Vasquez-Parraga Winter American Marketing Association, 2023 | | 2023 |
| Formation of Satisfactory and Dissatisfactory Experiences with Augmented Reality: An Abstract A Poushneh, A Vasquez-Parraga Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| Expected User Experience of Augmented Reality Entertainment and Shopping Contexts A Poushneh American Marketing Association, 2017 | | 2017 |
