| Domestic country bias, country-of-origin effects, and consumer ethnocentrism: a multidimensional unfolding approach G Balabanis, A Diamantopoulos Journal of the academy of marketing science 32 (1), 80-95, 2004 | 1364 | 2004 |
| The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies G Balabanis, A Diamantopoulos, RD Mueller, TC Melewar Journal of international business studies 32, 157-175, 2001 | 1221 | 2001 |
| Corporate social responsibility and economic performance in the top British companies: are they linked? G Balabanis, HC Phillips, J Lyall European business review 98 (1), 25-44, 1998 | 853 | 1998 |
| Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior MN Kastanakis, G Balabanis Journal of business research 65 (10), 1399-1407, 2012 | 758 | 2012 |
| Bases of e-store loyalty: Perceived switching barriers and satisfaction G Balabanis, N Reynolds, A Simintiras Journal of Business Research 59 (2), 214-224, 2006 | 564 | 2006 |
| Explaining variation in conspicuous luxury consumption: An individual differences' perspective MN Kastanakis, G Balabanis Journal of Business Research 67 (10), 2147-2154, 2014 | 510 | 2014 |
| Brand origin identification by consumers: A classification perspective G Balabanis, A Diamantopoulos Journal of international marketing 16 (1), 39-71, 2008 | 503 | 2008 |
| Market orientation in the top 200 British charity organizations and its impact on their performance G Balabanis, RE Stables, HC Phillips European Journal of Marketing 31 (8), 583-603, 1997 | 404 | 1997 |
| Revisiting consumer ethnocentrism: review, reconceptualization, and empirical testing NT Siamagka, G Balabanis Journal of International Marketing 23 (3), 66-86, 2015 | 395 | 2015 |
| Gains and losses from the misperception of brand origin: The role of brand strength and country-of-origin image G Balabanis, A Diamantopoulos Journal of International Marketing 19 (2), 95-116, 2011 | 358 | 2011 |
| The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high-and low-end fashion retailers A Stathopoulou, G Balabanis Journal of Business Research 69 (12), 5801-5808, 2016 | 300 | 2016 |
| The human values’ lenses of country of origin images G Balabanis, R Mueller, TC Melewar International Marketing Review 19 (6), 582-610, 2002 | 286 | 2002 |
| Being an entrepreneurial exporter: does it pay? GI Balabanis, ES Katsikea International Business Review 12 (2), 233-252, 2003 | 281 | 2003 |
| Consumer attitudes towards multi-channel retailers' Web sites: The role of involvement, brand attitude, Internet knowledge and visit duration G Balabanis, NL Reynolds Journal of Business strategies 18 (2), 105, 2001 | 256 | 2001 |
| Consumer xenocentrism as determinant of foreign product preference: A system justification perspective G Balabanis, A Diamantopoulos Journal of International Marketing 24 (3), 58-77, 2016 | 241 | 2016 |
| Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin G Balabanis, NT Siamagka International Marketing Review 34 (2), 166-182, 2017 | 225 | 2017 |
| The relationship between consumer ethnocentrism and human values G Balabanis, R Mueller, TC Melewar Journal of Global Marketing 15 (3-4), 7-37, 2002 | 218 | 2002 |
| Consumer confusion from own brand lookalikes: an exploratory investigation G Balabanis, S Craven Journal of marketing management 13 (4), 299-313, 1997 | 167 | 1997 |
| Under the influence of a blogger: The role of information‐seeking goals and issue involvement G Balabanis, E Chatzopoulou Psychology & Marketing 36 (4), 342-353, 2019 | 142 | 2019 |
| Tailoring online retail strategies to increase customer satisfaction and loyalty V Souitaris, G Balabanis Long range planning 40 (2), 244-261, 2007 | 138 | 2007 |
