| Does socio demographic, green washing, and marketing mix factors influence Gen Z purchase intention towards environmentally friendly packaged drinks? Evidence from emerging economy RK Meet, N Kundu, IS Ahluwalia Journal of Cleaner Production 434, 140357, 2024 | 37 | 2024 |
| Types of consumer buying behaviour MR Kumar, IS Ahluwalia, D Hazarika, K Kumar, M Singh Journal of Contemporary Issues in Business and Government Vol 28 (04), 2022 | 15 | 2022 |
| Factors that drive e-commerce growth in India R Kumar, KM Nayak, A Singh, A Venaik Journal of the Oriental Institute MS University of Baroda 71 (02), 23-31, 2022 | 4 | 2022 |
| Generation Z Inclination Toward Electric Two-Wheelers-A Study on Developing Nation IS Ahluwalia, A Singh, R KumarMeet Asian and Pacific Economic Review 16 (1), 430-460, 2023 | 2 | 2023 |
| Factors affecting electric vehicle purchase intentions: An approach of the developing markets IB Ahluwalia, A Singh Zenodo, 2023 | 1 | 2023 |
| A STUDY ON IMPACT OF ADVERTISING ON YOUTH SEGMENT’S OFFLINE BRAND PURCHASING DECISION DIS Ahluwalia Central European Management Journal 31 (1), 2023 | | 2023 |
| PROMETHEE- GAIA APPROACH: INDIAN RURAL SANITATION PERFORMANCE OF INDIAN STATES DIS Ahluwalia Conference, 2022 | | 2022 |
| Ranking Of Airports Based on Operational Efficiency Using PROMETHEE And CRITIC Methods DIS Ahluwalia 3rd International Conference on Multidisciplinary Innovation in Academic …, 2021 | | 2021 |
| The Impact of E- learning on Stude DIS Ahluwalia SS INTERNATIONAL JOURNAL OF ECONOMICS ANDMANAGEMENT 9, 2019 | | 2019 |
| Role of Media in the Empowerment of Tribal Women in Rajasthan AS Gangwar, IS Ahluwalia | | |
