متابعة
Marta Blazquez Cano
Marta Blazquez Cano
Senior Lecturer in Marketing
بريد إلكتروني تم التحقق منه على manchester.ac.uk
عنوان
عدد مرات الاقتباسات
عدد مرات الاقتباسات
السنة
Fashion shopping in multichannel retail: The role of technology in enhancing the customer experience
M Blázquez
International Journal of Electronic Commerce 18 (4), 97-116, 2014
7432014
Store of the future: Towards a (re) invention and (re) imagination of physical store space in an omnichannel context
B Alexander, MB Cano
Journal of Retailing and Consumer Services 55, 101913, 2020
2352020
How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship …
S Zhou, M Blazquez, H McCormick, L Barnes
Journal of Business Research 134, 122-142, 2021
2012021
Social media influencers’ narrative strategies to create eWOM: A theoretical contribution
S Zhou, L Barnes, H McCormick, MB Cano
International Journal of Information Management 59, 102293, 2021
2002021
The influence of image interactivity upon user engagement when using mobile touch screens
MB Cano, P Perry, R Ashman, K Waite
Computers in Human Behavior 77, 406-412, 2017
1462017
Consumers’ knowledge and intentions towards sustainability: A Spanish fashion perspective
M Blazquez, CE Henninger, B Alexander, C Franquesa
Fashion Practice 12 (1), 34-54, 2020
1232020
Futurising the physical store in the omnichannel retail environment
B Alexander, MB Cano
Exploring Omnichannel Retailing: Common expectations and diverse realities …, 2018
702018
Why do online retailers succeed? The identification and prioritization of success factors for Indian fashion retailers
V Kaushik, A Khare, R Boardman, MB Cano
Electronic Commerce Research and Applications 39, 100906, 2020
602020
Introduction to vintage luxury fashion—Exploring the rise of the secondhand clothing trade
D Ryding, CE Henninger, M Blazquez Cano
Vintage luxury fashion: exploring the rise of the secondhand clothing trade …, 2018
572018
Exploring Millennial's perceptions towards luxury fashion wearable technology
M Blazquez, B Alexander, K Fung
Journal of Fashion Marketing and Management: An International Journal 24 (3 …, 2020
472020
Social commerce
R Boardman, M Blazquez, CE Henninger, D Ryding
Springer International Publishing, 2019
392019
The epiphanic sustainable fast fashion epoch: A new fashion ethical fashion mandate
C Rutter, K Armstrong, M Blazquez Cano
Sustainability in fashion: a cradle to upcycle approach, 11-30, 2017
362017
Omnichannel fashion retail and channel integration: The case of department stores
A Kent, M Vianello, MB Cano, E Helberger
Handbook of research on global fashion management and merchandising, 398-419, 2016
332016
Branding, marketing, and design: Experiential in-store digital environments
A Kent, C Dennis, MB Cano, E Helberger, J Brakus
Fashion and Textiles: Breakthroughs in Research and Practice, 275-298, 2018
322018
International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour
M Blazquez, R Boardman, L Xu
International Journal of business and Globalisation 22 (1), 110-126, 2019
312019
Translating the need for touch to online fashion shopping via digital technology
P Perry, M Blazquez, S Padilla
Proceedings of the 1st International Conference on Digital Technologies for …, 2013
282013
Exploring the effects of social commerce on consumers’ browsing motivations and purchase intentions in the UK fashion industry
M Blazquez, T Zhang, R Boardman, CE Henninger
Social commerce: Consumer behaviour in online environments, 99-115, 2019
272019
eWOM: The rise of the opinion leaders
S Zhou, H McCormick, M Blazquez, L Barnes
Social Commerce: Consumer Behaviour in Online Environments, 189-212, 2019
262019
The effects of rebranding on customer-based brand equity
M Blazquez, K Mattich, CE Henninger, E Helberger
International Journal of Business and Globalisation 22 (1), 91-109, 2019
262019
Sustainable what…? The role of corporate websites in communicating material innovations in the luxury fashion industry
S Luo, CE Henninger, A Le Normand, M Blazquez
Journal of Design, Business & Society 7 (1), 83-103, 2021
242021
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مقالات 1–20