| Destination perceived quality, tourist satisfaction and word-of-mouth TL Wang, PTK Tran, VT Tran Tourism Review 72 (4), 392-410, 2017 | 307 | 2017 |
| Factors influencing customer's loyalty towards ride-hailing taxi services–A case study of Vietnam DQ Nguyen-Phuoc, DN Su, PTK Tran, DTT Le, LW Johnson Transportation Research Part A: Policy and Practice 134, 96-112, 2020 | 262 | 2020 |
| Brand equity in a tourism destination: a case study of domestic tourists in Hoi An city, Vietnam VT Tran, NP Nguyen, PTK Tran, TN Tran, TTP Huynh Tourism Review 74 (3), 704-720, 2019 | 160 | 2019 |
| Job satisfaction, employee loyalty and job performance in the hospitality industry: A moderated model TTK Phuong, TV Tran Asian Economic and Financial Review 10 (6), 698, 2020 | 148 | 2020 |
| Linking self-congruity, perceived quality and satisfaction to brand loyalty in a tourism destination: the moderating role of visit frequency PKT Tran, PD Nguyen, AHN Le, VT Tran Tourism Review 77 (1), 287-301, 2022 | 98 | 2022 |
| Brand equity and customer satisfaction: a comparative analysis of international and domestic tourists in Vietnam PKT Tran, VK Nguyen, VT Tran Journal of Product & Brand Management 30 (1), 180-194, 2020 | 75 | 2020 |
| The formation of passenger loyalty: Differences between ride-hailing and traditional taxi services DQ Nguyen-Phuoc, PTK Tran, DN Su, O Oviedo-Trespalacios, ... Travel Behaviour and Society 24, 218-230, 2021 | 49 | 2021 |
| Modeling behavioral intention toward traveling in times of a health-related crisis DN Su, KPT Tran, LNT Nguyen, THT Thai, THT Doan, VT Tran Journal of Vacation Marketing 28 (2), 135-151, 2022 | 45 | 2022 |
| Examining the interrelationships among destination brand image, destination perceived quality, tourist satisfaction and tourist loyalty: evidence from Danang city, Vietnam TT Vinh, TTK Phuong International Journal of Tourism Policy 7 (4), 352-374, 2017 | 42 | 2017 |
| The effect of social media communication on brand equity through Facebook: evidence from CGV Cinemas, Vietnam TT Vinh, TTK Phuong, VTQ Nga, NP Nguyen International Journal of Electronic Customer Relationship Management 12 (2 …, 2019 | 37 | 2019 |
| Destination social responsibility drives destination brand loyalty: a case study of domestic tourists in Danang city, Vietnam PKT Tran, HKT Nguyen, LT Nguyen, HT Nguyen, TB Truong, VT Tran International Journal of Tourism Cities 9 (1), 302-322, 2023 | 31 | 2023 |
| Identifying must-have factors and should-have factors affecting the adoption of electric motorcycles–a combined use of PLS-SEM and NCA approach DN Su, DQ Nguyen-Phuoc, PTK Tran, T Van Nguyen, TT Luu, HG Pham Travel Behaviour and Society 33, 100633, 2023 | 22 | 2023 |
| Proposing an extension of the technology acceptance model to explain Facebook user acceptance of Facebook event page TTK Phuong, TT Vinh Asian Social Science 13 (6), 133, 2017 | 21 | 2017 |
| The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam HKT Nguyen, PTK Tran, VT Tran Journal of Hospitality and Tourism Insights 7 (2), 1187-1210, 2024 | 19 | 2024 |
| The influence of environmental concerns and psychosocial factors on electric motorbike switching intention in the global south DQ Nguyen-Phuoc, NAN Nguyen, PTK Tran, HG Pham, ... Journal of transport geography 113, 103705, 2023 | 18 | 2023 |
| Brand equity and consumer responses: conceptual framework and preliminary testing of scales NH Ngan, TB Thanh, TT Phuong, TT Vinh International Journal of Business, Economics and Law 18 (2), 11-22, 2019 | 16 | 2019 |
| The impact of word of mouth on brand equity: A case study from the sportswear market in Vietnam TT Vinh, TB Thanh, NH Ngan, TTK Phuong International Journal of Economics and Business Research 21 (3), 411-432, 2021 | 10 | 2021 |
| An empirical study examining a mediated moderated model of perceived price fairness, brand equity and purchase intention TT Vinh, TTK Phuong International Journal of Advanced Research in Economics and Finance 2 (2), 44-59, 2020 | 10 | 2020 |
| The pathways of increasing online celebrity brand equity and followers' hotel booking intention: a serial multiple mediation model NT Ho-Mai, VT Tran, VK Nguyen, UTT Do, TB Truong, PTK Tran Journal of Research in Interactive Marketing 18 (6), 1155-1177, 2024 | 6 | 2024 |
| An empirical study examining an extended TAM model in the context of a Facebook event page TTK Phuong, TT Vinh Asian Journal of Empirical Research 9 (9), 238-253, 2019 | 5 | 2019 |
