| Images, politicians, and social media: Patterns and effects of politicians’ image-based political communication strategies on social media X Farkas, M Bene The international journal of press/politics 26 (1), 119-142, 2021 | 267 | 2021 |
| Go viral on the Facebook! Interactions between candidates and followers on Facebook during the Hungarian general election campaign of 2014 M Bene Information, communication & society 20 (4), 513-529, 2017 | 243 | 2017 |
| Keep them engaged! Investigating the effects of self-centered social media communication style on user engagement in 12 European countries M Bene, A Ceron, V Fenoll, J Haßler, S Kruschinski, AO Larsson, M Magin, ... Political Communication 39 (4), 429-453, 2022 | 84 | 2022 |
| Influenced by peers: Facebook as an information source for young people M Bene Social Media+ Society 3 (2), 2056305117716273, 2017 | 81 | 2017 |
| Sharing is caring! Investigating viral posts on politicians’ Facebook pages during the 2014 general election campaign in Hungary M Bene Social Media Campaigning in Europe, 95-110, 2020 | 64 | 2020 |
| Post shared, vote shared: Investigating the link between Facebook performance and electoral success during the Hungarian general election campaign of 2014 M Bene Journalism & Mass Communication Quarterly 95 (2), 363-380, 2018 | 57 | 2018 |
| In varietate concordia?! Political parties’ digital political marketing in the 2019 European Parliament election campaign S Kruschinski, M Bene European Union Politics 23 (1), 43-65, 2022 | 36 | 2022 |
| Who reaps the benefits? A cross-country investigation of the absolute and relative normalization and equalization theses in the 2019 European Parliament elections M Bene New media & society 25 (7), 1708-1727, 2023 | 35 | 2023 |
| Topics to talk about. The effects of political topics and issue ownership on user engagement with politicians’ Facebook posts during the 2018 Hungarian general election M Bene Journal of Information Technology & Politics 18 (3), 338-354, 2021 | 33 | 2021 |
| Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries X Farkas, D Jackson, P Baranowski, M Bene, U Russmann, A Veneti European Journal of Communication 37 (5), 545-562, 2022 | 29 | 2022 |
| Virális politika: Politikai kommunikáció a Facebookon= Viral Politics: Political Communication on Facebook MÁ Bene Budapesti Corvinus Egyetem, 2019 | 28 | 2019 |
| Media visibility and inclusion of radical right populism in Hungary and Romania: A discursive opportunity approach G Szabó, OC Norocel, M Bene Problems of post-communism 66 (1), 33-46, 2019 | 25 | 2019 |
| Hungary: Crisis as usual—populist governance and the pandemic M Bene, Z Boda Populism and the Politicization of the COVID-19 Crisis in Europe, 87-100, 2021 | 23 | 2021 |
| Mainstream or an alternate universe? Locating and analysing the radical right media products in the Hungarian media network G Szabó, M Bene Intersections. East European Journal of Society and Politics 1 (1), 2015 | 22 | 2015 |
| Does context matter? A cross-country investigation of the effects of the media context on external and internal political efficacy M Bene International Journal of Comparative Sociology 61 (4), 264-286, 2020 | 20 | 2020 |
| Patterns of negative campaigning during the 2019 European election: Political parties’ Facebook posts and users’ sharing behaviour across twelve countries P Baranowski, S Kruschinski, U Russmann, J Haßler, M Magin, B Márton, ... Journal of Information Technology & Politics 20 (4), 375-392, 2023 | 17 | 2023 |
| Hungary: Illiberal crisis management 1 N Merkovity, M Bene, X Farkas Political Communication and COVID-19, 269-279, 2021 | 17 | 2021 |
| Kövess, reagálj, oszd meg! A közösségi média a 2018-as országgyűlési választási kampányban M Bene, X Farkas Várakozások És Valóságok. Parlamenti Választás 2018, 410-424, 2018 | 17 | 2018 |
| Go viral on the Facebook M Bene Interactions between candidates and followers on, 2017 | 16 | 2017 |
| Reaching out to the Europeans. Political parties’ Facebook strategies of issue ownership and the second-order character of European Election campaigns J Haßler, M Magin, U Russmann, P Baranowski, M Bene, K Schlosser, ... Europawahlkampf 2019: Zur Rolle der Medien, 87-113, 2020 | 14 | 2020 |
