| Financial resources and corporate reputation: Toward common management principles for managing corporate reputation A Siano, PJ Kitchen, M Giovanna Confetto Corporate Communications: An International Journal 15 (1), 68-82, 2010 | 69 | 2010 |
| Corporate communication management: A framework based on decision-making with reference to communication resources A Siano, A Vollero, MG Confetto, M Siglioccolo Journal of Marketing Communications 19 (3), 151-167, 2013 | 68 | 2013 |
| Sustainability advocacy antecedents: how social media content influences sustainable behaviours among Generation Z MG Confetto, C Covucci, F Addeo, M Normando Journal of Consumer Marketing 40 (6), 758-774, 2023 | 48 | 2023 |
| Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context A Siano, L Eagle, MG Confetto, M Siglioccolo Museum management and curatorship 25 (3), 259-276, 2010 | 32 | 2010 |
| Digital destination branding: A framework to define and assess European DMOs practices MG Confetto, F Conte, M Palazzo, A Siano Journal of Destination Marketing & Management 30, 100804, 2023 | 30 | 2023 |
| Diversity and inclusion in employer branding: an explorative analysis of European companies' digital communication MG Confetto, A Ključnikov, C Covucci, M Normando Employee Relations: The International Journal 45 (7), 121-139, 2023 | 28 | 2023 |
| Redefining brand hijacking from a non-collaborative brand co-creation perspective A Siano, MG Confetto, A Vollero, C Covucci Journal of Product & Brand Management 31 (1), 110-126, 2022 | 26 | 2022 |
| A taxonomy of sustainability topics: a guide to set the corporate sustainability content on the web MG Confetto, C Covucci The TQM Journal 33 (7), 106-130, 2021 | 25 | 2021 |
| Social media content: a management framework MG Confetto, A Siano International Journal of Business and Management 13 (6), 84-96, 2018 | 21 | 2018 |
| Un modello di comunicazione d’impresa ASV-based MG Confetto Giappichelli 22, 0-200, 2004 | 20 | 2004 |
| Governance-struttura-sistema: un modello di management della comunicazione per il marketing territoriale A Siano, MG Confetto, A Vollero 7th International Congress Marketing Trends 7, 1-38, 2008 | 18 | 2008 |
| “Sustainability-contents SEO”: a semantic algorithm to improve the quality rating of sustainability web contents MG Confetto, C Covucci The TQM Journal 33 (7), 295-317, 2021 | 17 | 2021 |
| From dual marketing to marketing 4.0: the role played by digital technology and the internet MG Confetto, F Conte, A Vollero, C Covucci Beyond Multi-channel Marketing, 141-161, 2020 | 16 | 2020 |
| Il ciclo risorse-capacità-competenze nell’approccio sistemico vitale: dall’individuo all’organizzazione A Siano, G Basile, MG Confetto L’impresa come sistema. Contributi sull’Approccio Sistemico Vitale (ASV …, 2006 | 15 | 2006 |
| Place reputation management and leverage points. Rethinking cultural marketing for weak areas A Siano, MG Confetto, M Siglioccolo 8th International Conference Marketing Trends, 1-24, 2009 | 13 | 2009 |
| Fonti-aree-forme-mezzi-veicoli: un modello per la scelta del communication-mix nell'impresa sistema vitale A Siano, MG Confetto Esperienze d'Impresa 11 (2), 2003 | 13 | 2003 |
| Driving co-created value through local tourism service systems (LTSS) in tourism sector P Piciocchi, A Siano, MG Confetto, E Paduano, VPD Melillo The Naples forum on service: Service dominant logic, service science and …, 2011 | 12 | 2011 |
| The role of physical metaphors for decision-making in integrated corporate communication A Siano, A Vollero, M Della Volpe, MG Confetto, P Foroudi, M Palazzo The Bottom Line 31 (1), 42-55, 2018 | 11 | 2018 |
| Brand activism for sustainable development goals: A comparative analysis in the beauty and personal care industry MG Confetto, M Palazzo, MA Ferri, M Normando Sustainability 15 (7), 6245, 2023 | 10 | 2023 |
| CRM e scelte di comunicazione d’impresa A Siano, A Vollero, MG Confetto Esperienze d’impresa, 53-88, 2005 | 10 | 2005 |
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