| The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire? C He, OC Ozturk, C Gu, JM Silva-Risso Marketing Science 40 (1), 80-100, 2021 | 33 | 2021 |
| Consumer tax credits for evs: Some quasi-experimental evidence on consumer demand, product substitution, and carbon emissions C He, OC Ozturk, C Gu, PK Chintagunta Management Science, 2023 | 23 | 2023 |
| Evaluating the Effectiveness of Marketing Campaigns for Malls Using A Novel Interpretable Machine Learning Model T Wang, C He, F Jin, YJ Hu Information Systems Research, 2022 | 22 | 2022 |
| Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender-and Race-Based Analysis OC Ozturk, C He, PK Chintagunta Marketing Science 43 (1), 20-32, 2024 | 4 | 2024 |
| The Impact of Mobile Data Cost on Consumer Price Sensitivity: A Study of a Hotel Booking App X Luo, C He, YJ Hu, X Li, Y Cheng Information Systems Research, 2024 | | 2024 |
