متابعة
Lala Hu
Lala Hu
Senior Assistant Professor, Università Cattolica del Sacro Cuore
بريد إلكتروني تم التحقق منه على unicatt.it
عنوان
عدد مرات الاقتباسات
عدد مرات الاقتباسات
السنة
The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis
L Hu, R Filieri, F Acikgoz, L Zollo, R Rialti
International Journal of Consumer Studies 47 (2), 751-766, 2023
622023
Social media management in the traveller's customer journey: an analysis of the hospitality sector
L Hu, M Olivieri
Current Issues in Tourism 24 (12), 1768-1779, 2021
592021
Cultural dimensions in online purchase behavior: Evidence from a cross-cultural study
F Pratesi, L Hu, R Rialti, L Zollo, M Faraoni
Italian journal of marketing 2021, 227-247, 2021
432021
The PPE industry in Italy during COVID-19: supply chain disruption and the adoption of digital and social media in B2B firms
L Hu
Journal of Business & Industrial Marketing 37 (10), 2050-2063, 2022
422022
The country of origin effect: a hedonic price analysis of the Chinese wine market
L Hu, A Baldin
British Food Journal 120 (6), 1264-1279, 2018
412018
Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks
L Hu, M Olivieri, R Rialti
Journal of Business & Industrial Marketing 38 (8), 1675-1688, 2023
242023
The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19
L Hu, M Olivieri
Journal of Business & Industrial Marketing 38 (7), 1465-1478, 2023
172023
International digital marketing in China: Regional characteristics and global challenges
L Hu
Springer Nature, 2020
162020
Social media and omni-channel strategies in the tourism industry: an analysis of club med
L Hu, M Olivieri
Advances in Digital Marketing and eCommerce: First International Conference …, 2020
162020
Leveraging domestic and foreign learning to develop marketing capabilities: The case of the Chinese company Goodbaby
F Checchinato, L Hu, A Perri, T Vescovi
International Journal of Emerging Markets 12 (3), 637-655, 2017
152017
The country of brand communication in the retail setting: An analysis of Italian products in China
L Hu, F Checchinato
Australasian Marketing Journal 23 (4), 325-332, 2015
142015
The Chinese market as an opportunity to innovate distribution strategies? Evidences from Italian firms
L Hu
European Business Review 30 (5), 607-626, 2018
132018
How to leverage digital marketing in B2B: A study on Italian SMEs during the Covid-19 outbreak
L Hu, M Olivieri
Digital marketing & eCommerce conference, 112-120, 2021
122021
A multiple-case study on the adoption of customer relationship management and big data analytics in the automotive industry
L Hu, A Basiglio
The TQM Journal 36 (9), 1-21, 2024
92024
How digital platforms affect the internationalisation of wine firms in China
L Hu, M Galli, R Sebastiani
International Journal of Retail & Distribution Management 52 (9), 875-891, 2024
72024
Understanding SMEs’ internationalization through digital platforms: the role of knowledge sharing and consumer education
L Hu, DA Filipescu, A Pergelova
International Marketing Review 41 (5), 1044-1073, 2024
72024
Semi di tè
L Hu
People, 2020
72020
Managing digital marketing strategies in emerging markets
F Checchinato, L Hu
Department of Management 12, 30, 2018
72018
Chinese digital and mobile platforms
L Hu
International Digital Marketing in China: Regional Characteristics and …, 2020
52020
Il ruolo dei punti vendita come strumento di immagine di marca nel mercato cinese
L Hu, F Checchinato, T Vescovi
SMART LIFE dall'innovazione tecnologica al mercato, 2013
52013
يتعذر على النظام إجراء العملية في الوقت الحالي. عاود المحاولة لاحقًا.
مقالات 1–20