| The impact of consumer-based brand equity on word-of-mouth behavior L Sofiane International Journal of Business and Social Science 10 (4), 75-85, 2019 | 20 | 2019 |
| Understanding factors affecting social commerce purchase behavior: A longitudinal perspective S Laradi, M Alrawad, A Lutfi, G Agag Journal of Retailing and Consumer Services 78, 103751, 2024 | 19 | 2024 |
| Unlocking the power of social media marketing: Investigating the role of posting, interaction, and monitoring capabilities in building brand equity S Laradi, N Berber, HM Rehman, MB Hossain, LC Hiew, CB Illés Cogent business & management 10 (3), 2273601, 2023 | 15 | 2023 |
| Deciphering consumer-based brand equity, brand preference, and intentions in Algeria’s home appliance market A Elfekair, M Fellahi, S Laradi Asian Journal of Business and Accounting, 2024 | 4 | 2024 |
| An Arab Country’s Digital Shift: A Case Study on Factors Influencing Mobile Banking Adoption in the Arab World S Laradi, R Benziane, A Lefilef, S Alghamdi, R Bouderdja, Y Souar Scientific Papers of the University of Pardubice, Series D: Faculty of …, 2023 | 4 | 2023 |
| Leveraging capabilities of social media marketing for business success S Laradi, A Elfekair, M Alrawad, M Hashim, F Derouez Computers in Human Behavior Reports 16, 100524, 2024 | 1 | 2024 |
| هل النقرات كافية؟ دور الثقة في تأثير التسويق عبر مواقع التواصل الإجتماعي على خيارات السفر في مضمون الجزائر زيمي, لرادي, سفيان recherches économiques 19 (1), 222-245, 2024 | | 2024 |
| Crafting Robust Brands for Premium Pricing: Understanding the Synergy of Brand Strength, Loyalty, and Attachment S Laradi, T Seraa, M Alrawad, A Lutfi, MA Almaiah Human Behavior and Emerging Technologies 2024 (1), 9885145, 2024 | | 2024 |
| Understanding sustainable outcomes in the digital age: The vital role of digital leadership in leveraging the impact of green innovations S Laradi, A Elfekair, B Shneikat Uncertain Supply Chain Management 12 (4), 2413–2428, 2024 | | 2024 |
| إستخدام نظام المعلومات التسويقي في المؤسسات الصغيرة والمتوسطة: حالة ولاية البليدة S Laradi مجلة الإبداع 8 (1), 47-59, 2018 | | 2018 |
| إدارة الموارد البشرية في المؤسسات العمومية وأثرها على رضا المستفيدين: دراسة ميدانية في ولاية البليدة S Laradi, N Berber Dirassat Journal Economic Issue 9 (2), 223-242, 2018 | | 2018 |
| The Impact of Information Quality on Behavioral Intention: New Insights from North African Tourism Sector B Shneikat, A Elfekair, S Laradi, A Wondirad Available at SSRN 5101365, 0 | | |
Dr. Mahmaod AlrawadKing Faisal Universityبريد إلكتروني تم التحقق منه على kfu.edu.sa