| Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA JB Ford, M Joseph, B Joseph Journal of Services marketing 13 (2), 171-186, 1999 | 643 | 1999 |
| Perceptual determinants of nonprofit giving behavior A Sargeant, JB Ford, DC West Journal of business research 59 (2), 155-165, 2006 | 545 | 2006 |
| Strategic marketing: creating competitive advantage DC West, JB Ford, E Ibrahim Oxford University Press, USA, 2015 | 450 | 2015 |
| The service recovery paradox: justifiable theory or smoldering myth? VP Magnini, JB Ford, EP Markowski, ED Honeycutt Journal of Services Marketing 21 (3), 213-225, 2007 | 391 | 2007 |
| Charitable organizations' storytelling influence on donors' emotions and intentions A Merchant, JB Ford, A Sargeant Journal of Business Research 63 (7), 754-762, 2010 | 328 | 2010 |
| Gender role portrayals in Japanese advertising: A magazine content analysis JB Ford, PK Voli, ED Honeycutt Jr, SL Casey Journal of Advertising 27 (1), 113-124, 1998 | 244 | 1998 |
| Charity brand personality: The relationship with giving behavior A Sargeant, JB Ford, J Hudson Nonprofit and voluntary sector quarterly 37 (3), 468-491, 2008 | 193 | 2008 |
| Contemporary women′ s evaluation of female role portrayals in advertising JB Ford, MS LaTour, WJ Lundstrom Journal of Consumer Marketing 8 (1), 15-28, 1991 | 179 | 1991 |
| Measuring nonprofit marketing strategy performance: the case of museum stores S Mottner, JB Ford Journal of Business Research 58 (6), 829-840, 2005 | 168 | 2005 |
| Differing reactions to female role portrayals in advertising JB Ford, MS La Tour Journal of Advertising Research 33, 43-43, 1993 | 160 | 1993 |
| How personal nostalgia influences giving to charity A Merchant, JB Ford, G Rose Journal of Business Research 64 (6), 610-616, 2011 | 148 | 2011 |
| Amazon's Mechanical Turk: a comment JB Ford Journal of Advertising 46 (1), 156-158, 2017 | 141 | 2017 |
| Collecting samples from online services: How to use screeners to improve data quality AD Arndt, JB Ford, BJ Babin, V Luong International Journal of Research in Marketing 39 (1), 117-133, 2022 | 138 | 2022 |
| Are Exporting Firms Modifying Their Product, Pricing andPromotion Policies? B Seifert, J Ford International Marketing Review 6 (6), 1989 | 134 | 1989 |
| How strong is the pull of the past? Measuring personal nostalgia evoked by advertising A Merchant, K Latour, JB Ford, MS Latour Journal of Advertising Research 53 (2), 150-165, 2013 | 133 | 2013 |
| Nostalgia and giving to charity: A conceptual framework for discussion and research A Merchant, J Ford International Journal of Nonprofit and Voluntary Sector Marketing 13 (1), 13-30, 2008 | 126 | 2008 |
| Nostalgia drives donations: The power of charitable appeals based on emotions and intentions JB Ford, A Merchant Journal of Advertising Research 50 (4), 450-459, 2010 | 125 | 2010 |
| Perception of marital roles in purchase decision processes: a cross-cultural study JB Ford, MS LaTour, TL Henthorne Journal of the Academy of Marketing Science 23 (2), 120-131, 1995 | 124 | 1995 |
| Service failure recovery in China VP Magnini, JB Ford International Journal of Contemporary Hospitality Management 16 (5), 279-286, 2004 | 122 | 2004 |
| Does perception matter?: an empirical analysis of donor behaviour A Sargeant, DC West, JB Ford The Service Industries Journal 24 (6), 19-36, 2004 | 115 | 2004 |
