| Consumer brand relationships research: A bibliometric citation meta-analysis M Fetscherin, D Heinrich Journal of Business Research 68 (2), 380-390, 2015 | 644 | 2015 |
| Brand Authenticity: Towards a Deeper Understanding of Its Conceptualization and Measurement M Bruhn, V Schoenmüller, D Schäfer, D Heinrich Advances in Consumer Research 40, 567-576, 2012 | 547 | 2012 |
| The effects of organic labels on global, local, and private brands: More hype than substance? HH Bauer, D Heinrich, DB Schäfer Journal of Business Research 66 (8), 1035-1043, 2013 | 336 | 2013 |
| How to create high emotional consumer-brand relationships? The causalities of brand passion HH Bauer, D Heinrich, I Martin 2007 Australian & New Zealand Marketing Academy Conference Proceedings, 2189 …, 2007 | 265 | 2007 |
| Consumer brand relationships: A research landscape M Fetscherin, D Heinrich Journal of Brand Management 21 (5), 366-371, 2014 | 172 | 2014 |
| All you need is Love: Assessing Consumers’ Brand Love HH Bauer, D Heinrich, CM Albrecht AMA Summer Educators' Conference Proceedings, 252-253, 2009 | 137 | 2009 |
| Love actually? Measuring and exploring consumers’ brand love D Heinrich, CM Albrecht, HH Bauer Consumer-Brand Relationships–Theory and Practice. London: Routledge, 137-150, 2012 | 114 | 2012 |
| Exploring why consumers engage in boycotts: toward a unified model CM Albrecht, C Campbell, D Heinrich, M Lammel Journal of Public Affairs 13 (2), 180-189, 2013 | 101 | 2013 |
| Consumers' reaction to fair trade motivated price increases CL Campbell, D Heinrich, V Schoenmüller Journal of Retailing and Consumer Services 24, 79-84, 2015 | 70 | 2015 |
| Is An Advertisement Worth The Paper It's Printed on?: The Impact of Premium Print Advertising On Consumer Perceptions S Hampel, D Heinrich, C Campbell Journal of Advertising Research 52 (1), 118-127, 2012 | 46 | 2012 |
| Erlebniskommunikation: Erfolgsfaktoren für die Marketingpraxis HH Bauer, D Heinrich, M Samak Springer-Verlag, 2012 | 46 | 2012 |
| Measuring brand love: Applying Sternberg’s triangular theory of love in consumer-brand relations D Heinrich, HH Bauer, J Mühl Proceedings of the 2008 Australian & New Zealand Marketing Academy …, 2008 | 40 | 2008 |
| Eine Einführung in das Konzept der Erlebniskommunikation HH Bauer, D Heinrich, M Samak Erlebniskommunikation, 3-11, 2012 | 25 | 2012 |
| When companies get caught: The effect of consumers discovering undesirable firm engagement online C Campbell, N Piercy, D Heinrich Journal of Public Affairs 12 (2), 120-126, 2012 | 20 | 2012 |
| Suboptimal segmentation: Assessing the use of demographics in financial services advertising N Piercy, C Campbell, D Heinrich Journal of Financial Services Marketing 16 (3-4), 173-182, 2011 | 17 | 2011 |
| A Virtual Reality Couch Configurator Leveraging Passive Haptic Feedback A Zenner, F Kosmalla, J Ehrlich, P Hell, G Kahl, C Murlowski, M Speicher, ... Proceedings of the 2020 CHI Conference on Human Factors in Computing Systems, 2020 | 15 | 2020 |
| Emotionale Kundenbindung im Mobilfunkmarkt HH Bauer, D Heinrich, JCM Mühl Erfolgsfaktoren des Mobile Marketing, 91-108, 2008 | 12 | 2008 |
| The effects of DTCA on patient compliance: Exploring the impact of endorser selection and message tonality on patients with diabetes KN Bergner, T Falk, D Heinrich, JA Hölzing International Journal of Pharmaceutical and Healthcare Marketing 7 (4), 391-409, 2013 | 10 | 2013 |
| Mit hochveredelten Printmedien ein Leseerlebnis schaffen HH Bauer, D Heinrich, S Hampel Erlebniskommunikation, 251-273, 2012 | 10 | 2012 |
| Fair Trade und Preisfairness unter der Lupe HH Bauer, D Heinrich, V Schoenmüller Marketing Review St. Gallen 29 (2), 54-60, 2012 | 8 | 2012 |
Colin CampbellAssociate Professor, University of San Diego and Editor-in-Chief of JARبريد إلكتروني تم التحقق منه على sandiego.edu
