متابعة
Elena Cedrola
Elena Cedrola
Università di Macerata - Dipartimento di Economia e Diritto
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عنوان
عدد مرات الاقتباسات
عدد مرات الاقتباسات
السنة
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance‏
NS Davcik, S Cardinali, P Sharma, E Cedrola‏
Journal of Business Research 128, 650-660, 2021‏
1232021
Il marketing internazionale per le piccole e medie imprese‏
E Cedrola‏
McGraw-Hill, 2005‏
622005
Fashion branding and communication: core strategies of European luxury brands‏
B Jin, E Cedrola‏
Springer, 2017‏
502017
Loyalty marketing and loyalty cards: a study of the Italian market‏
E Cedrola, S Memmo‏
International Journal of Retail & Distribution Management 38 (3), 205-225, 2010‏
502010
Louis Vuitton’s art-based strategy to communicate exclusivity and prestige‏
S Masè, E Cedrola‏
Fashion branding and communication: Core strategies of European luxury …, 2017‏
412017
Key success factors to be sustainable and innovative in the textile and fashion industry: Evidence from two Italian luxury brands‏
A Bernardi, CL Cantù, E Cedrola‏
Journal of Global Fashion Marketing 13 (2), 116-133, 2022‏
302022
Piccole e medie imprese e internazionalita’: strategie di business, relazioni, innovazione‏
E Cedrola, B Loretta‏
Sinergie 85, 71-92, 2011‏
302011
Internet for franchising: current use and areas of improvement—Results of an empirical research‏
E Cedrola, S Memmo‏
Journal of Euromarketing 18 (1), 5-21, 2009‏
252009
Three decades of research in health and food marketing: A systematic review‏
K Silchenko, S Askegaard, E Cedrola‏
Journal of Consumer Affairs 54 (2), 541-580, 2020‏
232020
Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model‏
S Masè, E Cedrola, G Cohen-Cheminet‏
Journal of Global Fashion Marketing 9 (3), 223-236, 2018‏
232018
Process innovation: Hidden secret to success and efficiency‏
BE Jin, E Cedrola, N Kim‏
Process innovation in the global fashion industry, 1-23, 2019‏
222019
Understanding salespeople's resistance to, and acceptance and leadership of customer-driven change‏
M Giovannetti, A Sharma, S Cardinali, E Cedrola, D Rangarajan‏
Industrial Marketing Management 107, 433-449, 2022‏
202022
Brands as core assets: Trends and challenges of branding in fashion business‏
B Jin, E Cedrola‏
Fashion Branding and Communication: Core Strategies of European Luxury …, 2017‏
202017
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance‏
E Cedrola, L Battaglia‏
Journal of Global Scholars of Marketing Science 23 (4), 394-408, 2013‏
182013
Product innovation in the global fashion industry‏
B Jin, E Cedrola‏
Springer, 2017‏
172017
The business opportunity of blockchain value creation among the internet of value‏
A Sestino, L Giraldi, E Cedrola, SZ Zamani, G Guido‏
Global Business Review, 09721509221115012, 2022‏
162022
The Italian SMEs in the International context. A model to succeed in the global arena‏
E Cedrola, L Battaglia, A Tzannis‏
Quaderno del Dip. di Istituzioni Economiche e Finanziarie, Università degli …, 2009‏
152009
Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands‏
S Masè, E Cedrola, C Davino, G Cohen-Cheminet‏
International Journal of Arts Management 22 (3), 55-66, 2020‏
142020
Product innovation: Core to continued success‏
B Jin, E Cedrola‏
Product innovation in the global fashion industry, 1-33, 2018‏
132018
Interazione culturale e processi di negoziazione‏
L Battaglia, E Cedrola‏
Marketing e management interculturale. Attori, politiche e organizzazione 1 …, 2010‏
122010
يتعذر على النظام إجراء العملية في الوقت الحالي. عاود المحاولة لاحقًا.
مقالات 1–20