| The impact of social media marketing medium toward purchase intention and brand loyalty among generation Y BKPD Balakrishnan, MI Dahnil, WJ Yi Procedia-Social and Behavioral Sciences 148, 177-185, 2014 | 910 | 2014 |
| The impact of organizational climate on employee's work passion and organizational commitment PY Permarupan, RA Saufi, RSR Kasim, BKPD Balakrishnan Procedia-Social and Behavioral Sciences 107, 88-95, 2013 | 238 | 2013 |
| Employees' perceptions of Malaysian managers' leadership styles and organizational commitment NH Marmaya, MHNM Torsiman, BKPD Balakrishnan African Journal of Business Management 5 (5), 1584, 2011 | 103 | 2011 |
| Threat or opportunity: accelerated job demands during COVID-19 pandemic L Afshari, A Hayat, KK Ramachandran, T Bartram, BKPD Balakrishnan Personnel Review 51 (9), 2482-2501, 2022 | 55 | 2022 |
| The impact of brand personality on brand preference and loyalty: empirical evidence from Malaysia B Balakrishnan, S Lee, ASM Shuaib, NH Marmaya Business Education & Accreditation 1 (1), 109-119, 2009 | 39 | 2009 |
| Insights from coworking spaces as unique service organizations: the role of physical and social elements BKPD Balakrishnan, S Muthaly, M Leenders Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 36 | 2016 |
| Does sustainable consumption matter? Consumer grocery shopping behaviour andthe pandemic IG Phang, B KPD Balakrishnan, H Ting Journal of Social Marketing 11 (4), 507-522, 2021 | 29 | 2021 |
| Exploring the mediating role of flexible working hours in the relationship of supervisor support, job and life satisfaction: A study of female nurses in China O Dousin, CX Wei, BKPD Balakrishnan, MCC Lee Nursing Open 8 (6), 2962-2972, 2021 | 18 | 2021 |
| The impact of brand personality on brand preference: A study on Malaysian’s perception towards domestic and Asian car brands B Balakrishnan, RA Saufi, HH Amran International Business Conference, Rapid City, South Dakota, 2008 | 8 | 2008 |
| Electronic word-of-mouth (ewom) behavior in Malaysia: Successful marketing strategy NH Marmaya, B Balakrishnan, ASM Shuaib International journal of academic research in business and social sciences 8 (9), 2018 | 6 | 2018 |
| The effectiveness of an enriched servicescape framework on value-in-use and behavioural responses: the coworking space context BKPD Balakrishnan RMIT University, 2017 | 6 | 2017 |
| The impact of brand placement and brand recall (in movies) on brand preference, loyalty and intentions to purchase among younger consumers: Empirical evidence from Malaysia BKPD Balakrishnan, PY Permarupan, ASMD Shuaib, O Dousin ISSN 1931-0285 CD ISSN 1941-9589 ONLINE, 716, 2012 | 3 | 2012 |
| Determinants of Customer Experience for Luxury Hotels in Malaysia RA Laipan, M Mifli, O Dousin, BKPD Balakrishnan Social Sciences 12 (11), 289-303, 2022 | 1 | 2022 |
| SYSTEMATIC REVIEW OF E-SERVICESCAPE T Xi, BKPD Balakrishnan Malaysian Journal of Business and Economics (MJBE) 10 (1), 129–141-129–141, 2023 | | 2023 |
| Brand personality: a research on Malaysian consumers' perception of Starbucks Coffee outlet BKPD Balakrishnan, S Lee, ASM Shuaib, NH Marmaya Social and Management Research Journal 8 (2), 29-36, 2011 | | 2011 |
| The Impact of Brand Personality on Brand Preference: A Comparative Study on Malaysian Perception Between Local and Foreign Car Brands BKPD Balakrishnan Universiti Malaysia Sabah, 2006 | | 2006 |
| IJMMR L Serviere-Munoz, A Saran, Y Shen, S Li, M DeMoss, KO Adenegan, ... | | |
| Business Education & Accreditation LS Livingston, T Glassman, RH Stevens, G Wallace, L Hunt, SH Credle, ... | | |
