| Marketing mix in a heterogenous higher education market: A case of Africa E Ndofirepi, T Farinloye, E Mogaji Understanding the higher education market in Africa, 241-262, 2020 | 89 | 2020 |
| Qualitatively exploring the effect of change in the residential environment on travel behaviour T Farinloye, E Mogaji, S Aririguzoh, TA Kieu Travel behaviour and society 17, 26-35, 2019 | 79 | 2019 |
| AI adoption in universities in emerging economies: Prospects, challenges and recommendations H Sharma, T Soetan, T Farinloye, E Mogaji, MDF Noite Re-imagining educational futures in developing countries: Lessons from …, 2022 | 72 | 2022 |
| Social media for universities’ strategic communication T Farinloye, T Wayne, E Mogaji, JK Watat Strategic marketing of higher education in Africa, 96-115, 2020 | 62 | 2020 |
| Factors influencing postgraduate students’ university choice in Nigeria A Adefulu, T Farinloye, E Mogaji Higher education marketing in Africa: Explorations into student choice, 187-225, 2020 | 51 | 2020 |
| Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data E Mogaji, T Farinloye, S Aririguzoh Cogent Business & Management 3 (1), 1223389, 2016 | 39 | 2016 |
| Typology of Nigerian universities: A strategic marketing and branding implication T Farinloye, O Adeola, E Mogaji Understanding the higher education market in Africa, 168-198, 2020 | 32 | 2020 |
| Analysis of African universities’ corporate visual identities T Wayne, T Farinloye, E Mogaji Strategic marketing of higher education in Africa, 176-204, 2020 | 25 | 2020 |
| Marketing higher education in Africa: A research agenda E Mogaji, T Farinloye, SA Aririguzoh Kingston University London, Academy of Marketing Marketing of Higher …, 2017 | 18 | 2017 |
| Driving the electric vehicle agenda in Nigeria: The challenges, prospects and opportunities T Farinloye, O Oluwatobi, O Ugboma, OF Dickson, C Uzondu, E Mogaji Transportation Research Part D: Transport and Environment 130, 104182, 2024 | 16 | 2024 |
| Rethinking the implementation of artificial intelligence for a sustainable education in Africa: Challenges and solutions EA Kolog, SN Odoi Devine, SB Egala, R Amponsah, J Budu, T Farinloye Management and information technology in the digital era: Challenges and …, 2022 | 16 | 2022 |
| Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data E Mogaji, T Farinloye Contemporary issues in social media marketing, 206-216, 2017 | 15 | 2017 |
| Nigerian Banking Services: a systematic literature review and research agenda T Farinloye, T Wayne, E Mogaji, T Soetan Research Agenda Working Papers 2020 (9), 92-107, 2020 | 10 | 2020 |
| Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies T Farinloye, O Omotoye, A Oginni, M Moharrak, E Mogaji Journal of Consumer Behaviour 23 (6), 3011-3029, 2024 | 5 | 2024 |
| The american citizen who plays tennis analysis of the highest-paid female athletes over ten years period T Farinloye, E Mogaji Authorea Preprints, 2024 | 5 | 2024 |
| Attitude to brands and advertisement: qualitative and thematic analysis of social media data T Farinloye Contemporary Issues in Social Media Marketing. Routledge, 2018 | 5 | 2018 |
| A typology of UK energy service brands based on size, Licencing and source of energy T Farinloye, E Mogaji Research Agenda Working Papers 2019, 74-81, 2019 | 2 | 2019 |
| Intersecting inequalities in higher education: reaching out to LGBT-identified students on universities marketing communications E Mogaji, T Farinloye | 2 | 2015 |
| Commuter-to-Commuter interaction’s impact on travel satisfaction and wellbeing for commuters with disabilities E Mogaji, O Ugboma, T Farinloye, NP Nguyen, A Oginni Transportation Research Part D: Transport and Environment 135, 104401, 2024 | 1 | 2024 |
| Societal impact of transformative transport services research E Mogaji, T Farinloye, O Ugboma, OF Dickson, C Uzondu, H Busari Societal Impacts 3, 100060, 2024 | 1 | 2024 |
Emmanuel MogajiAssociate Professor in Marketing, Keele Universityبريد إلكتروني تم التحقق منه على keele.ac.uk
