| Perceived social media marketing activities and consumer-based brand equity: Testing a moderated mediation model KY Koay, DLT Ong, KL Khoo, HJ Yeoh Asia Pacific Journal of Marketing and Logistics 33 (1), 53-72, 2021 | 348 | 2021 |
| “I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) ML Cheung, WKS Leung, ECX Aw, KY Koay Journal of Retailing and Consumer Services 66, 102940, 2022 | 227 | 2022 |
| Parents vs peers’ influence on teenagers’ Internet addiction and risky online activities PCH Soh, KW Chew, KY Koay, PH Ang Telematics and Informatics 35 (1), 225-236, 2018 | 197 | 2018 |
| Workplace ostracism and cyberloafing: a moderated-mediation model KY Koay Internet Research 28 (4), 1122-1141, 2018 | 177 | 2018 |
| Factors influencing non-green consumers' purchase intention: A partial least squares structural equation modeling (PLS-SEM) approach S Munerah, KY Koay, S Thambiah Journal of Cleaner Production 280, 124192, 2021 | 176 | 2021 |
| Social media influencer marketing: the moderating role of materialism KY Koay, ML Cheung, PCH Soh, CW Teoh European Business Review 34 (2), 224-243, 2022 | 164 | 2022 |
| A model of online food delivery service quality, customer satisfaction, and customer loyalty: a combination of PLS-SEM and NCA approaches KY Koay, CW Cheah, YX Chang British Food Journal 124 (12), 4516-4532, 2022 | 161 | 2022 |
| The effects of abusive supervision, emotional exhaustion and organizational commitment on cyberloafing: A moderated mediation examination PK Lim, KY Koay, WY Chong Internet Research 31 (2), 497-518, 2021 | 155 | 2021 |
| How perceived behavioral control affects trust to purchase in social media stores AY Sembada, KY Koay Journal of Business Research 130, 574-582, 2021 | 141 | 2021 |
| Do employees’ private demands lead to cyberloafing? The mediating role of job stress KY Koay, PCH Soh, KW Chew Management Research Review 40 (9), 1025-1038, 2017 | 123 | 2017 |
| Should cyberloafing be allowed in the workplace? KY Koay, PCH Soh Human Resource Management International Digest 26 (7), 4-6, 2018 | 107 | 2018 |
| Ethical leadership and knowledge hiding: Testing the mediating and moderating mechanisms KY Koay, PK Lim Journal of Knowledge Management 26 (3), 574-591, 2021 | 98 | 2021 |
| Understanding consumers’ purchase intention towards counterfeit luxury goods: an integrated model of neutralisation techniques and perceived risk theory KY Koay Asia Pacific Journal of Marketing and Logistics 30 (2), 495-516, 2018 | 92 | 2018 |
| Instagram influencer marketing: Perceived social media marketing activities and online impulse buying KY Koay, CW Teoh, PCH Soh First Monday 26 (9), 2021 | 87 | 2021 |
| An integrated model of consumers’ intention to buy second-hand clothing KY Koay, CW Cheah, HS Lom International Journal of Retail & Distribution Management 50 (11), 1358-1377, 2022 | 80 | 2022 |
| Exploring the nexus of social media influencers and consumer brand engagement ML Cheung, KS Leung, M Yang, KY Koay, MK Chang Asia Pacific Journal of Marketing and Logistics 34 (10), 2370-2385, 2022 | 76 | 2022 |
| The role of social media in food waste prevention behaviour CW Teoh, KY Koay, PS Chai British Food Journal 124 (5), 1680-1696, 2022 | 66 | 2022 |
| Systems, design and technologies anxieties towards use of self-service checkout NA Jalil, KY Koay Proceedings of the 2019 3rd International Conference on Education and E …, 2019 | 65 | 2019 |
| Understanding employees’ knowledge hiding behavior: the moderating role of market culture KY Koay, MS Sandhu, F Tjiptono, M Watabe Behaviour & Information Technology 41 (4), 694-711, 2022 | 63 | 2022 |
| Hong Kong protests and tourism: Modelling tourist trust on revisit intention WC Poon, KY Koay Journal of Vacation Marketing 27 (2), 217-234, 2021 | 63 | 2021 |
Cheah Chee Wei, HenryShenzhen MSU-BIT Universityبريد إلكتروني تم التحقق منه على smbu.edu.cn