متابعة
Birgitta Sandberg
Birgitta Sandberg
University Research Fellow, Adjunct Professor (Docent), Turku School of Economics, University of
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عنوان
عدد مرات الاقتباسات
عدد مرات الاقتباسات
السنة
What makes it so difficult? A systematic review on barriers to radical innovation‏
B Sandberg, L Aarikka-Stenroos‏
Industrial Marketing Management 43 (8), 1293-1305, 2014‏
4662014
Operationalising brand heritage and cultural heritage‏
U Hakala, S Lätti, B Sandberg‏
Journal of Product & Brand Management 20 (6), 447-456, 2011‏
306*2011
Networks for the commercialization of innovations: A review of how divergent network actors contribute‏
L Aarikka-Stenroos, B Sandberg, T Lehtimäki‏
Industrial Marketing Management 43 (3), 365-381, 2014‏
2942014
Intellectual property rights in innovation management research: A review‏
H Candelin-Palmqvist, B Sandberg, UM Mylly‏
Technovation 32 (9-10), 502-512, 2012‏
2342012
From new-product development to commercialization through networks‏
L Aarikka-Stenroos, B Sandberg‏
Journal of Business Research 65 (2), 198-206, 2012‏
2292012
Creating the market for disruptive innovation: Market proactiveness at the launch stage‏
B Sandberg‏
Journal of Targeting, Measurement and Analysis for Marketing 11, 184-196, 2002‏
1752002
Managing and marketing radical innovations: marketing new technology‏
B Sandberg‏
Routledge, 2008‏
982008
Customer‐related proactiveness in the radical innovation development process‏
B Sandberg‏
European Journal of Innovation Management 10 (2), 252-267, 2007‏
942007
Enthusiasm in the development of radical innovations‏
B Sandberg‏
Creativity and Innovation Management 16 (3), 265-273, 2007‏
732007
Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of?‏
B Sandberg, L Hurmerinta, P Zettinig‏
European Journal of Innovation Management 16 (2), 227-242, 2013‏
622013
The emotions of top managers and key persons in cross-border M&As: Evidence from a longitudinal case study‏
ME Hassett, NS Reynolds, B Sandberg‏
International Business Review 27 (4), 737-754, 2018‏
572018
From filthy to healthy and beyond: Finding the boundaries of taboo destruction in sex toy buying‏
S Piha, L Hurmerinta, B Sandberg, E Järvinen‏
Journal of Marketing Management 34 (13-14), 1078-1104, 2018‏
452018
Hidden market-even for those who create it?: customer-related proactiveness in developing radical innovations‏
B Sandberg‏
Turun kauppakorkeakoulun julkaisuja. Sarja A, 5: 2005, 2005‏
44*2005
Creating an international market for disruptive innovations‏
B Sandberg, SO Hansén‏
European Journal of Innovation Management 7 (1), 23-32, 2004‏
402004
Autonomy or Security? Core Value Trade-Offs and Spillovers in Servicescapes for Vulnerable Customers‏
B Sandberg, L Hurmerinta, HM Leino, M Menzfeld‏
Journal of Service Research, 2022‏
342022
Balancing service inclusion for primary and secondary customers experiencing vulnerabilities‏
HM Leino, L Hurmerinta, B Sandberg‏
Journal of Services Marketing, 2021‏
252021
How to manage open innovation projects? An integrative framework‏
L Lappalainen, M Aleem, B Sandberg‏
Project Leadership and Society, 2023‏
242023
“Man, this frustrates me”: change of consumer emotions in online discussions‏
P Haavisto, B Sandberg‏
Journal of Research in Interactive Marketing 9 (1), 70-87, 2015‏
192015
Consumer learning roadmap: a necessary tool for new products‏
S Hanninen, B Sandberg‏
International Journal of knowledge and learning 2 (3-4), 298-307, 2006‏
162006
Sadness bright as glass: the acceptance of emotionally sensitive radical innovation‏
L Hurmerinta, B Sandberg‏
Journal of marketing management 31 (9-10), 918-939, 2015‏
152015
يتعذر على النظام إجراء العملية في الوقت الحالي. عاود المحاولة لاحقًا.
مقالات 1–20