Следене
Helen McGrath
Helen McGrath
Marketing Lecturer, University College Cork
Потвърден имейл адрес: ucc.ie
Заглавие
Позовавания
Позовавания
Година
Business-to-business marketing
R Brennan, H McGrath, L Canning
SAGE Publications Ltd, 2024
4122024
The impact of social media on resource mobilisation in entrepreneurial firms
C Drummond, H McGrath, T O'Toole
Industrial Marketing Management 70, 68-89, 2018
2122018
Digital engagement strategies and tactics in social media marketing
C Drummond, T O'Toole, H McGrath
European Journal of Marketing 54 (6), 1247-1280, 2020
2072020
Enablers and inhibitors of the development of network capability in entrepreneurial firms: A study of the Irish micro-brewing network
H McGrath, T O'Toole
Industrial Marketing Management 42 (7), 1141-1153, 2013
1192013
A process-based model of network capability development by a start-up firm
H McGrath, CJ Medlin, T O'Toole
Industrial Marketing Management 80, 214-227, 2019
892019
Critical issues in research design in action research in an SME development context
H McGrath, T O'Toole
European Journal of Training and Development 36 (5), 508-526, 2012
712012
A cross-cultural comparison of the network capability development of entrepreneurial firms
H McGrath, T O'Toole
Industrial Marketing Management 43 (6), 897-910, 2014
702014
Coopetition: a fundamental feature of entrepreneurial firms' collaborative dynamics
H McGrath, T O'Toole, L Canning
Journal of Business & Industrial Marketing 34 (7), 1555-1569, 2019
532019
Strategic patterns in the development of network capability in new ventures
T O'Toole, H McGrath
Industrial Marketing Management 70, 128-140, 2018
532018
Developing a relational capability construct for SME network marketing using cases and evidence from Irish and Finnish SMEs
H McGrath
Waterford Institute of Technology, 2008
532008
Extending the concept of familiness to relational capability: A Belgian micro-brewery study
H McGrath, T O’Toole
International Small Business Journal 36 (2), 194-219, 2018
372018
A relational lifecycle model of the emergence of network capability in new ventures
H McGrath, T O’Toole, L Marino, C Sutton-Brady
International Small Business Journal 36 (5), 521-545, 2018
302018
Beyond the platform: Social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network
C Drummond, H McGrath, T O'Toole
Journal of Business Research 158, 113669, 2023
242023
CHALLENGES IN IMPLEMENTING THE MARKETS-AS-NETWORKS APPROACH TO MARKETING FOR SMES.
H McGrath, T O'Toole
Irish Marketing Review 21, 2011
222011
The potential and challenge of the network realization capability for SMEs in Ireland and Finland
H McGrath, T O’Toole
Journal of business market management 4, 27-49, 2010
172010
Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processes
C Drummond, T O'Toole, H McGrath
Journal of Business Research 145, 171-187, 2022
162022
Industrial clusters in local and regional economies: a post Porter approach to the identification & evaluation of clusters in North Dublin
H Keely McGrath
Dublin City University, 2005
162005
Using action research and action learning for entrepreneurial network capability development
H McGrath, T O’Toole
Action Learning: Research and Practice 13 (2), 118-138, 2016
152016
Early stage network engagement strategies in the network capability development of new ventures
H McGrath, T O'Toole
Journal of Business & Industrial Marketing 36 (9), 1600-1613, 2021
132021
Implementing a relational capability framework through an SME network
T O’Toole, H McGrath
IMP-conference, Uppsala, Sweden, 2008
112008
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