Business-to-business marketing R Brennan, H McGrath, L Canning SAGE Publications Ltd, 2024 | 412 | 2024 |
The impact of social media on resource mobilisation in entrepreneurial firms C Drummond, H McGrath, T O'Toole Industrial Marketing Management 70, 68-89, 2018 | 212 | 2018 |
Digital engagement strategies and tactics in social media marketing C Drummond, T O'Toole, H McGrath European Journal of Marketing 54 (6), 1247-1280, 2020 | 207 | 2020 |
Enablers and inhibitors of the development of network capability in entrepreneurial firms: A study of the Irish micro-brewing network H McGrath, T O'Toole Industrial Marketing Management 42 (7), 1141-1153, 2013 | 119 | 2013 |
A process-based model of network capability development by a start-up firm H McGrath, CJ Medlin, T O'Toole Industrial Marketing Management 80, 214-227, 2019 | 89 | 2019 |
Critical issues in research design in action research in an SME development context H McGrath, T O'Toole European Journal of Training and Development 36 (5), 508-526, 2012 | 71 | 2012 |
A cross-cultural comparison of the network capability development of entrepreneurial firms H McGrath, T O'Toole Industrial Marketing Management 43 (6), 897-910, 2014 | 70 | 2014 |
Coopetition: a fundamental feature of entrepreneurial firms' collaborative dynamics H McGrath, T O'Toole, L Canning Journal of Business & Industrial Marketing 34 (7), 1555-1569, 2019 | 53 | 2019 |
Strategic patterns in the development of network capability in new ventures T O'Toole, H McGrath Industrial Marketing Management 70, 128-140, 2018 | 53 | 2018 |
Developing a relational capability construct for SME network marketing using cases and evidence from Irish and Finnish SMEs H McGrath Waterford Institute of Technology, 2008 | 53 | 2008 |
Extending the concept of familiness to relational capability: A Belgian micro-brewery study H McGrath, T O’Toole International Small Business Journal 36 (2), 194-219, 2018 | 37 | 2018 |
A relational lifecycle model of the emergence of network capability in new ventures H McGrath, T O’Toole, L Marino, C Sutton-Brady International Small Business Journal 36 (5), 521-545, 2018 | 30 | 2018 |
Beyond the platform: Social media as a multi-faceted resource in value creation for entrepreneurial firms in a collaborative network C Drummond, H McGrath, T O'Toole Journal of Business Research 158, 113669, 2023 | 24 | 2023 |
CHALLENGES IN IMPLEMENTING THE MARKETS-AS-NETWORKS APPROACH TO MARKETING FOR SMES. H McGrath, T O'Toole Irish Marketing Review 21, 2011 | 22 | 2011 |
The potential and challenge of the network realization capability for SMEs in Ireland and Finland H McGrath, T O’Toole Journal of business market management 4, 27-49, 2010 | 17 | 2010 |
Social Media resourcing of an entrepreneurial firm network: Collaborative mobilisation processes C Drummond, T O'Toole, H McGrath Journal of Business Research 145, 171-187, 2022 | 16 | 2022 |
Industrial clusters in local and regional economies: a post Porter approach to the identification & evaluation of clusters in North Dublin H Keely McGrath Dublin City University, 2005 | 16 | 2005 |
Using action research and action learning for entrepreneurial network capability development H McGrath, T O’Toole Action Learning: Research and Practice 13 (2), 118-138, 2016 | 15 | 2016 |
Early stage network engagement strategies in the network capability development of new ventures H McGrath, T O'Toole Journal of Business & Industrial Marketing 36 (9), 1600-1613, 2021 | 13 | 2021 |
Implementing a relational capability framework through an SME network T O’Toole, H McGrath IMP-conference, Uppsala, Sweden, 2008 | 11 | 2008 |