| The impact of cross-channel integration on retailers’ sales growth L Cao, L Li Journal of retailing 91 (2), 198-216, 2015 | 845 | 2015 |
| Business model transformation in moving to a cross-channel retail strategy: A case study L Cao International Journal of Electronic Commerce 18 (4), 69-96, 2014 | 282 | 2014 |
| Determinants of retailers’ cross-channel integration: An innovation diffusion perspective on omni-channel retailing L Cao, L Li Journal of Interactive Marketing, 2018 | 143 | 2018 |
| Artificial intelligence in retail: applications and value creation logics L CAO International Journal of Retail and Distribution Management, 2021 | 124 | 2021 |
| Dynamic capabilities in a turbulent market environment: empirical evidence from international retailers in China L Cao Journal of Strategic Marketing 19 (5), 455-469, 2011 | 116 | 2011 |
| Business model innovation: How the international retailers rebuild their core business logic in a new host country L Cao, J Navare, Z Jin International Business Review 27 (3), 543-562, 2018 | 112 | 2018 |
| Optimal in-store inventory policy for omnichannel retailers in franchising networks J Xu, L Cao International Journal of Retail & Distribution Management 47 (12), 1251-1265, 2019 | 60 | 2019 |
| International retailers' strategic responses to institutional environment of emerging market: Multiple case studies in China L Cao, D Pederzoli International Journal of Retail & Distribution Management 41 (4), 289-310, 2013 | 48 | 2013 |
| The effects of search-related and purchase-related mobile app additions on retailers’ shareholder wealth: The roles of firm size, product category, and customer segment L Cao, X Liu, W Cao Journal of Retailing 94 (4), 343-351, 2018 | 39 | 2018 |
| Augmented reality's perceived immersion effect on the customer shopping process: Decision-making quality and privacy concerns A Sengupta, L Cao International Journal of Retail & Distribution Management 50 (8/9), 1039-1061, 2022 | 38 | 2022 |
| Implementation of omnichannel strategy in the US retail: evolutionary approach L Cao Exploring Omnichannel Retailing: Common Expectations and Diverse Realities …, 2019 | 37 | 2019 |
| Exploring children’s responses to store atmosphere K Ayadi, L Cao International Journal of Retail & Distribution Management 44 (10), 1030-1046, 2016 | 36 | 2016 |
| Core competences, strategy and performance: the case of international retailers in China L CAO, M Dupuis International Review of Retail,Distribution and Consumer Research, 2009 | 24 | 2009 |
| Strategy and sustainable competitive advantage of international retailers in China L Cao, M Dupuis Journal of Asia-Pacific Business 11 (1), 6-27, 2010 | 17 | 2010 |
| Extension and customer reaction on sharing economy platforms: The role of customer inertia C Lanlan, M Aikaterini, A Kafia Journal of Business Research 144 (May), 513-522, 2022 | 16 | 2022 |
| L’avantage concurrentiel des distributeurs internationaux en chine une approche par les compétences-clés L Cao, M Dupuis Décisions Marketing 58 (2), 63-76, 2010 | 4 | 2010 |
| Exploring mobile commerce activities’ impact on retail firm performance L Cao, X Liu, L Trinchera, M Touzani International Journal of Retail & Distribution Management 52 (10/11), 1108-1124, 2024 | 2 | 2024 |
| Value Creation of Business Intelligence and Analytics in Retailing A Sengupta, L Cao Editors: Christoph Teller, Xavier Brusset and Herbert Kotzab, 286, 2019 | 1 | 2019 |
| The role of the institutional environment in the strategic choices of international retailers in an emerging market: Evidence from China D Pederzoli, L Cao HAL Post-Print, 2012 | | 2012 |
| Le partage des connaissances au sein du distributeur international L Cao, M Dupuis, J Fournioux HAL Post-Print, 2011 | | 2011 |
