| Cost leadership strategy and performance of hotels in Nigerian context AH Gorondutse, MS Gawuna Journal of applied structural Equation Modeling 1 (1), 1-12, 2017 | 33 | 2017 |
| Contributions of SMEs to employment, gross domestic product, economic growth and development BM Pulka, MS Gawuna Jalingo Journal of Social and Management Sciences 4 (1), 1-18, 2022 | 20 | 2022 |
| Bank choice determinant factors: A study of university students in metropolitan Kano AA Adekiya, MS Gawuna International Journal of Management Sciences 6 (4), 154-175, 2015 | 12 | 2015 |
| Do customer satisfaction and service quality predict loyalty in Nigerian hospitality industry MS Gawuna, M Abdul Rahman, MH Abdul Rahman, MF Ramli International Journal of Economic Research 14 (19), 149-158, 2017 | 4 | 2017 |
| THE EFFECT OF CUSTOMER ENGAGEMENT ON LOYALTY; THE SOCIAL EXCHANGE THEORY PERSPECTIVE I Gawuna, Muhammad Sani and Dasuki, A. POLAC ECONOMIC REVIEW (PER)/ ISSN ONLINE: 2756 2 (2), 218-228, 2022 | 3* | 2022 |
| Effect of customer satisfaction on customer loyalty and the moderating role of customer experience in the Nigerian hotel industry MS GAWUNA Doctoral dissertation, Universiti Utara Malaysia]. https://etd. uum. edu. my …, 2019 | 2 | 2019 |
| Implications of relationship marketing on customer loyalty in Nigeria hospitality industry Muhammad Sani Gawuna and Vincent .O Iweama Polac Int’l Journal of Economics and Mgt Science 1 (1), 18, 2015 | 2 | 2015 |
| Effect of Education on Youth Unemployment in Nigeria O Datti, M. I., Agboola, Y. M, Gawuna, M. S., & Adewale, M. INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT RESEARCH 5 (2), 111 - 130, 2024 | 1 | 2024 |
| Customer Satisfaction and Service Quality as Determinants of Customer Loyalty in Nigerian Hospitality Industry MS Gawuna, M Abdul Rahman | 1 | 2017 |
| The effect of perceived organizational support on psychological employment contract breach in Nigeria public universities: The mediating effect of trust S Faruk, MS Gawuna, Z Sale International Journal of Intellectual Discourse 7 (4), 2024 | | 2024 |
| The moderating effect of external environmental factors on the relationship between entrepreneurial marketing and performance of SMEs in Kano state: A conceptual review MSGBM Pulka 1st International conference Faculty of Management Sciences, University of …, 2023 | | 2023 |
| Uncovering ethical issues on digital marketing: a review and future direction MS Gawuna Polac economics review 3 (2), 1-10, 2023 | | 2023 |
| Financial crimes and financial inclusion: Role of institutional governance quality. S Bello, M., A., Umar, K. & Gawuna, M. Bayero Business Review 7 (1), 284-294, 2023 | | 2023 |
| Effects of External Business Environment on SMEs Performance. a journal of management science 38-58 M Gawuna, M., S. & Pulka, B. Bayero Business Review 7 (1), 38-58, 2023 | | 2023 |
| Digital Marketing and Traditional Marketing: which among them suits the peculiarities of our setting? MS Gawuna Polac international journal of economics and management science (PIJEMS) 9 …, 2023 | | 2023 |
| MODERATING EFFECT OF CUSTOMER EXPERIENCE ON THE CONNECTION AMONGPERCEIVED SERVICE QUALITY, PERCEIVED VALUE, CUSTOMER ENGAGEMENT, IMAGE,SATISFACTION AND CUSTOMER LOYALTY IN … MS Gawuna Polac economic review 2 (2), 197-207, 2023 | | 2023 |
| Domestic Economic Crisis and Banking Sector Non-Performing Loans in Period of Economic Recession in Nigeria KUMSG Mohammed Aminu Bello SUSTAINABLE TRANSFORMATION OF PUBLIC AND CORPORATE MANAGEMENT IN DIGITAL AGE …, 2023 | | 2023 |
| THE EFFECT OF CUSTOMER ENGAGEMENT ON LOYALTY; THE SOCIAL EXCHANGE THEORY PERSPECTIVE MSGAI Dasuki POLAC ECONOMIC REVIEW (PER)/ ISSN ONLINE: 2756 2 (2), 197-207, 2023 | | 2023 |
| Role of YouTube on Influencing Educated Youth into Farming in Kano State, Nigeria DM Ibrahim, MS Gawuna Gusau Journal of Economics and Development Studies 2 (1), 75-86, 2022 | | 2022 |
| Framework of Customer Loyalty in the Hotel Industry. MANMI Muhammad Sani Gawuna | | 2021 |
Prof. Dr. Abdullahi Hassan GorondutseDepartment of Economics and Management Science, Nigeria Police Academy, Wudil Kano State.Потвърден имейл адрес: polac.edu.ng
