| “I buy green products, do you…?” The moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry A Jaini, F Quoquab, J Mohammad, N Hussin International Journal of Pharmaceutical and Healthcare Marketing 14 (1), 89-112, 2020 | 135 | 2020 |
| Antecedents of green purchase behavior of cosmetics products: An empirical investigation among Malaysian consumers A Jaini, F Quoquab, J Mohammad, N Hussin International Journal of Ethics and Systems 36 (2), 185-203, 2020 | 91 | 2020 |
| Does it matter who exhibits more green purchase behavior of cosmetic products in Asian culture? A multi-group analysis approach F Quoquab, A Jaini, J Mohammad International journal of environmental research and public health 17 (14), 5258, 2020 | 81 | 2020 |
| Job satisfaction among academic and non-academic staff in public universities in Malaysia: A review NC Nawi, M Ismail, MAH Ibrahim, NA Raston, ZZ Zamzamin, A Jaini International Journal of Business and Management 11 (9), 148-153, 2016 | 35 | 2016 |
| Determinant Factors that Influence Customers' Experience in Fast Food Restaurants in Sungai Petani, Kedah A Jaini, NA Ahmad, SZM Zaib Journal of Entrepreneurship and Business 3 (1), 60-71, 2015 | 23 | 2015 |
| Determining factors that influence customers repatronage intention: The case study of Radix Fried Chicken (RFC), the local homegrown fast food chain restaurant in Malaysia M Sefian, A Jaini, NN Sharudin, MH Abdullah International Conference on Business and Management, Chiang Mai-Bangkok, 2-4, 2013 | 21 | 2013 |
| The Impact of Infrastructure on Trade in Malaysia. NAB Ahmad Journal of Entrepreneurship & Business 3 (2), 2015 | 16 | 2015 |
| Gamification in online learning: A case study among university students in malaysia NAF Othman, A Jaini, M Ismail, AI Zainoddin, SFM Radzi, VPK Sundram Asian Journal of University Education 19 (2), 282-293, 2023 | 13 | 2023 |
| Bankruptcy among young users of credit card in Malaysia: a case study of RHB islamic (Menara Yayasan Tun Razak) bank customers. Z Zamzamir, A Jaini, SZM Zaib Faculty of Entrepreneurship and Business, UMK, 2015 | 13 | 2015 |
| Towards developing a framework of enviropreneurial marketing strategy for SMEs in Malaysia A Jaini, N Hussin International Journal of Academic Research in Business and Social Sciences 9 …, 2019 | 9 | 2019 |
| Understanding the influence of visual merchandising on consumers’ impulse buying behaviour: Analysing the literature A Jaini, WFW Zulkiffli, M Ismail, F Mohd, H Hussin International Journal of Academic Research in Business and Social Sciences, 2022 | 7 | 2022 |
| Leveraging digital marketing to empower SME competency: A conceptual paper A Jaini, J Md Dahlan, N Suhadak, NA Zainuddin International Conference on Business and Technology, 619-627, 2021 | 7 | 2021 |
| The Impact of Eco-Friendly Products and Social Media Toward Environmental Awareness: Moderating Role of Knowledge A Jaini, WFW Zulkiffli, M Ismail International Conference on Business and Technology, 491-504, 2021 | 7 | 2021 |
| Factors affecting customers’ experience in local fast food restaurant J Azila, M Suraya, MZ Siti Zamanira, K Berkunci, P Chepa, MN Ikhsan, ... 2nd World Conference on Islamic Thought and Civilization. Ipoh, Perak, Malaysia, 2014 | 7 | 2014 |
| Job satisfaction among academic staff: A case study in the Public University in Malaysia NC Nawi, M Ismail, NA Raston, A Jaini, MAH Ibrahim, A Abdullah, ... International Business Management 11 (3), 649-657, 2017 | 4 | 2017 |
| Cognitive Constructivism in the Classroom: The Case for Online Distance Learning MRD FARIDAH NAJUNA MISMAN, AZILA JAINI, JULIANA MOHAMED ABDUL KADIR, CHE ... International Journal of Academic Research in Business and Social Sciences …, 2021 | 3 | 2021 |
| WHO EXHIBITS ENVIRONMENTAL AWARENESS MORE? A MULTI-GROUP ANALYSIS OF GENDER DIFFERENCES J Azila, WZW Farha, MNJ Munirah, I Mohammad International Journal of Social Science Research 3 (1), 146-160, 2021 | 2 | 2021 |
| Traceability and product recall of halal products S Zurina, Z Siti, J Azila, M Suraya | 2 | 2014 |
| Adoption of Islamic Financing Among Halal Entrepreneurs Based on the Maqasid Sharia Framework SZ Mat Zaib, A Abdullah, NH Yasin, T Abdullah, NR Zainol, A Jaini, ... International Conference on Entrepreneurship, Business and Technology, 231-251, 2022 | 1 | 2022 |
| THE IMPACT OF COVID-19 ON EDUCATION SYSTEM: TRANSFORMATION OF VIRTUAL LEARNING. ASMAH Harniyati Hussin, Intan Maizura Abdul Rashid, Azila Jaini, Sharina ... International Journal of Academic Research in Business and Social Sciences …, 2021 | 1* | 2021 |