| Integrating Social Media in CRM: Engaging Customers on Digital Platforms ZR Pitafi, TM Awan IntechOpen, 2024 | 3 | 2024 |
| Cybersecurity and Risk Management—New Frontiers in Corporate Governance ZR Pitafi, TM Awan IntechOpen, 2024 | 3 | 2024 |
| Quick to Click: How Metavoicing Affordance Leads to Instant Sharing of Fake News Z Riaz, A Saeed, TM Awan UW Journal of Management Sciences 8 (2), 2024 | | 2024 |
| Culture–Marketing, Monetization, and Authenticity in the Social ZR Pitafi, TM Awan Social Media and Modern Society-How Social Media Are Changing the Way We …, 2024 | | 2024 |
| Customer Relationship Management: Contemporary Concepts and Strategies TM Awan, ZR Pitafi, T Choudhry BoD–Books on Demand, 2024 | | 2024 |
| Integrating Social Media in CRM: Engaging Customers on Digital ZR Pitafi, TM Awan Customer Relationship Management: Contemporary Concepts and Strategies, 25, 2024 | | 2024 |
| The Rise of Influencer Culture-Marketing, Monetization, and Authenticity in the Social Sphere ZR Pitafi, TM Awan IntechOpen, 2024 | | 2024 |
| Corporate Governance–A Modern Perspective TM Awan, ZR Pitafi Corporate Governance-Evolving Practices and Emerging Challenges, 2024 | | 2024 |
| From Clicks to Trust: Electronic Word of Mouth and Perceived Website Quality Versus E-Shopping Attitudes M Kamran, ZR Pitafi, TM Awan, T Ochinowski, M Szostak International Journal of Contemporary Management 60 (1), 252-266, 2024 | | 2024 |
| Playing for Value: Understanding the Impact of Perceived Value and Engagement on Payment Intentions in Freemium Game ZR Pitafi, TM Awan, T Fatima Available at SSRN 4963957, 0 | | |
Dr. Tahir Mumtaz AwanCOMSATS University Islamabad, PK; School of Business Sciences, University of Witwatersrand, SAПотвърден имейл адрес: comsats.edu.pk