| Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes MJ Roshan Priyankara, Sudath Weerasiri, Ravindra Dissanayaka Management Studies 5 (2), 128-148, 2017 | 116 | 2017 |
| Digital transformation for small & medium enterprises (Smes): with special focus on sri lankan context as an emerging economy MR Rassool, DMR Dissanayake International Journal of Business and Management Review 7 (4), 59-76, 2019 | 88 | 2019 |
| Attitudes and awareness towards environmental management and its impact on environmental management practices (EMPs) of SMEs in Sri Lanka S Weerasiri, Z Zhengang, R Dissanayake Journal of Social and Development Sciences 3 (1), 16-23, 2012 | 68 | 2012 |
| The impact of brand awareness, brand association and brand perceived quality on female consumers' purchase decision of foreign makeup products (a study on youth segment) W Perera, DMR Dissanayake | 58 | 2013 |
| Strategic Planning and Organisation Performance: A Review on Conceptual and Practice Perspectives SJR Dissanayake Archives of Business Research 7 (6), 171-180, 2019 | 53* | 2019 |
| Social media marketing and customer engagement: A review on concepts and empirical contributions DMR Dissanayake, A Siriwardana, N Ismail Kelaniya Journal of Management 8 (1), 2019 | 47 | 2019 |
| Relationship between celebrity endorsement and brand attitude: With reference to financial services sector brands in Sri Lanka DMR Dissanayake, N Ismail Conference proceedings, 1-22, 2015 | 40 | 2015 |
| The impact of perceived effectiveness of celebrity endorsement on perceived brand personality DMR Dissanayake, RAS Weerasiri Journal of Accounting & Marketing 6 (3), 1-9, 2017 | 32 | 2017 |
| Factors determine the customer-celebrity relationship towards perceived celebrity endorsements: Propositions to hypothesize future studies in Sri Lankan services sector DMR Dissanayake Sri Lanka Journal of Marketing (SLJM) 1 (2), 1-19, 2015 | 30 | 2015 |
| E-Banking Adoption in the Context of Innovation and EService Quality: A Review on Concepts and Practices GNDADMR Dissanayake Journal of Environmental Science, Computer Science and Engineering …, 2019 | 29* | 2019 |
| Role of brand identity in developing global brands: A literature based review on case comparison between Apple iPhone vs Samsung smartphone brands R Dissanayake, T Amarasuriya Research journal of business and management 2 (3), 430-440, 2015 | 28 | 2015 |
| Relationship between Perceived Brand Equity and Purchase Intention of Life Insurance Brands in Sri Lanka: A Concept Paper A Gunawardane, N., Dissanayake,D.M.R., Munasinghe International Journal of Business and Management Invention 5 (2), 106-111, 2016 | 24 | 2016 |
| Information communication technology (ICT) policy of Sri Lanka and its impacts to socioeconomic development: A review of Sri Lankan experience DMR Dissanayake Journal of Education and Vocational Research 1 (2), 53-59, 2011 | 24 | 2011 |
| Social Customer Relationship Management (SCRM) in Contemporary Business Era DMR Siriwardana,A. and Dissanayake International Journal of Business and Management Invention (IJBMI) 7 (9), 59-64, 2018 | 23 | 2018 |
| Conceptual review on country of origin effect in international markets B Wegapitiya, D Dissanayake International Journal of Business and Management Invention 7 (9), 12-19, 2018 | 22 | 2018 |
| Theoretical overview on sensory marketing DR Dissabandara, DMR Dissanayake International Journal of Current Research 11 (7), 5361-5364, 2019 | 21 | 2019 |
| Brand Activation: A Review on Conceptual and Practice Perspectives RDN Gunawardane Asian Social Science 14 (08), 37-43, 2018 | 20* | 2018 |
| Application of Social Media for Personal Branding: A Conceptual Review NWOKDSPNDMR Dissanayake THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT 8 (1), 153-160, 2020 | 19* | 2020 |
| PERCEIVED EFFECTIVENESS OF CELEBRITY ENDORSEMENT ON PERCEIVED BRAND EVALUATION IN THE SCOPE OF SERVICES SECTOR: A REVIEW PAPER DMRD K.C.Koththagoda International Journal of Business and Management Review 5 (7), 9-21, 2017 | 19 | 2017 |
| Potential of Tea Tourism in Sri Lanka: A Review on Managerial Implications and Research Directions KCKDMR Dissanayake. Equality and Management 1 (1), 51-68, 2017 | 17* | 2017 |
Prof Sudath WeerasiriUniversity of KelaiyaПотвърден имейл адрес: kln.ac.lk