| Keeping the faith! Drivers of participation in spiritually-based communities K Granger, VN Lu, J Conduit, R Veale, C Habel Journal of Business Research 67 (2), 68-75, 2014 | 36 | 2014 |
| Realizing the value of extensive replication: A theoretically robust portrayal of double jeopardy C Habel, L Lockshin Journal of Business Research 66 (9), 1448-1456, 2013 | 34 | 2013 |
| The servicescape response: do brand committed consumers respond differently to the cellar door experience T Altschwager, C Habel, SP Goodman International Conference of the Academy of Wine Business Research 6th …, 2011 | 17 | 2011 |
| Part One: establishing a presence in social media. Facebook C Habel, S Goodman Australian and New Zealand grapegrower and winemaker, 106-110, 2010 | 16 | 2010 |
| How (and why) are wineries using Facebook for marketing? R Dolan, S Goodman, C Habel Australian and New Zealand Grapegrower and Winemaker, 85-86, 2013 | 15 | 2013 |
| Using Polarisation to Reveal Systematic Deviations in Dirichlet Loyalty Estimation. F Li, C Habel, C Rungie Marketing Bulletin 20, 2009 | 14 | 2009 |
| A cross-cultural comparison of social media usage in the wine business G Szolnoki, D Taits, C Hoffmann, R Ludwig, L Thach, R Dolan, ... Proceedings of the 8th AWBR International Conference, 28-30, 2014 | 13 | 2014 |
| Drawing a Double Jeopardy Line. C Habel, C Rungie Marketing Bulletin 16, 2005 | 11 | 2005 |
| The Pareto Effect (80: 20 rule) in consumption of liquor: a preliminary discussion C Habel, C Rungie, L Lockshin, T Spawton Australian Wine Marketing Colloquium, 2003 | 10 | 2003 |
| Branded marketing events: A proposed “experiential needs-based” conceptual framework T Altschwager, S Goodman, J Conduit, C Habel Event Management 19 (3), 381-390, 2015 | 9 | 2015 |
| An interpretation of NBD and Pareto for the wine market W Jarvis, C Habel, C Rungie ANZMAC, 2003 | 8 | 2003 |
| I heard it through the grapevine! Exploring drivers of participation in virtual communities C Habel, R Veale, VN Lu Paper presented, 2010 | 7 | 2010 |
| Complexity Modelling in Marketing: A Look" Under the Hood" of the NBD. C Habel, S Goodman Marketing Bulletin 19, 2008 | 7 | 2008 |
| Get out of MySpace: Exploring perceptions of intrusiveness in social media advertising E Sim, C Habel Australian & New Zealand Marketing Academy, 2011 | 5 | 2011 |
| Engaging friends and influencing people: consumer perceptions of brand communication strategies on Facebook R Dolan, S Goodman, C Habel Proceedings of Australian & New Zealand Marketing Academy Conference …, 2012 | 4 | 2012 |
| Pareto and parameters: How customer concentration varies with nbd parameters C Habel University of South Australia, 2003 | 4 | 2003 |
| Australian off-premise: What influences their wine buying decision? S Goodman, C Habel Australian and New Zealand Grapegrower and Winemaker, 98-100, 2013 | 3 | 2013 |
| South Australian wine brands on Facebook: An exploration of communication orientations R Dolan, S Goodman, C Habel Proceedings of 7th AWBR International Conference, 2013 | 3 | 2013 |
| Excess Loyalty-how Often Does it Occur? F Li ANZMAC 2006, 2006 | 3 | 2006 |
| Representing excess loyalty on the double jeopardy line C Habel, CM Rungie, F Li ANZMAC, 2005 | 3 | 2005 |