| Strategic alignment and its impact on decision effectiveness: a comprehensive model MA Ghonim, NM Khashaba, HM Al-Najaar, MA Khashan International Journal of Emerging Markets 17 (1), 198-218, 2022 | 85 | 2022 |
| Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions GM Agag, MA Khashan, N Colmekcioglu, A Almamy, NS Alharbi, R Eid, ... Information Technology & People 33 (1), 129-159, 2020 | 65 | 2020 |
| Understanding online gamers' intentions to play games online and effects on their loyalty: An integration of IDT, TAM and TPB GM Agag, MA Khashan, MH ElGayaar Journal of Customer Behaviour 18 (2), 101-130, 2019 | 41 | 2019 |
| Drivers of mobile payment services adoption: a behavioral reasoning theory perspective AMA Mobarak, MI Dakrory, MM Elsotouhy, MA Ghonim, MA Khashan International Journal of Human–Computer Interaction 40 (7), 1518-1531, 2024 | 34 | 2024 |
| Mediating Service Recovery Satisfaction in the Relationship between Internet Service Recovery and Customer Loyalty M Sciarelli, AA Nagm, MI Dakrory, M Tani, MA Khashan International Journal of Business and Management 12 (10), 24, 2017 | 31 | 2017 |
| Investigating health and fitness app users’ stickiness, WOM, and continuance intention using SOR model: the moderating role of health consciousness MM Elsotouhy, MA Ghonim, TH Alasker, MA Khashan International Journal of Human–Computer Interaction 40 (5), 1235-1250, 2024 | 29 | 2024 |
| Investigating retailing customers' adoption of augmented reality apps: integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF) MA Khashan, MM Elsotouhy, TH Alasker, MA Ghonim Marketing Intelligence & Planning 41 (5), 613-629, 2023 | 28 | 2023 |
| Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19: evidence from emergent markets MA Khashan, MM Elsotouhy, M Ashraf Aziz, TH Alasker, MA Ghonim International Journal of Contemporary Hospitality Management 36 (4), 1353-1374, 2024 | 15 | 2024 |
| The Relationship between Service Recovery and Patronage Intentions: The Mediating Role of Relationship Quality M Sciarelli, AA Nagm, MI Dakrory, M Tani, MA Khashan International Business Research 10 (8), 215-231, 2017 | 11 | 2017 |
| Smart customer experience, customer gratitude, P-WOM and continuance intentions to adopt smart banking services: the moderating role of technology readiness MA Khashan, MM Elsotouhy, MA Ghonim, TH Alasker The TQM Journal 36 (7), 1976-1995, 2024 | 10 | 2024 |
| The impact of Marketing 4.0 on customer satisfaction and engagement: The distinctive role of brand interaction in the Egyptian hotel Industry MA Ghonim, W Zakaria Elsawy, MM Elsotouhy, MA Khashan International Journal of Hospitality & Tourism Administration 25 (3), 475-504, 2024 | 9 | 2024 |
| Integrating ISS and SOR models to investigate the determinants of continuance intention toward using m-payment for donations (Sadaqah): the moderating role of Islamic religiosity MM Elsotouhy, AMA Mobarak, MI Dakrory, MA Ghonim, MA Khashan International Journal of Bank Marketing 41 (7), 1640-1670, 2023 | 9 | 2023 |
| The impact of COVID-19 on the relationship between non-renewable energy and Saudi stock market sectors using wavelet coherence approach and neural networks AA Elamer, BA Elbialy, KA Alsaab, MA Khashan Sustainability 14 (21), 14496, 2022 | 9 | 2022 |
| Understanding physicians' adoption intentions to use Electronic Health Record (EHR) systems in developing countries: an extended TRAM approach MA Khashan, TH Alasker, MA Ghonim, MM Elsotouhy Marketing Intelligence & Planning 43 (1), 1-27, 2025 | 7 | 2025 |
| An integrated model predicting the drivers of mobile payment outcomes: evidence from emerging markets MM Elsotouhy, AMA Mobarak, MI Dakrory, MA Ghonim, MA Khashan EuroMed Journal of Business, 2023 | 7 | 2023 |
| Market orientation and new product development performance in Egyptian food industry: the mediating role of marketing technical integration MA Ghonim, W Zakaria Elsawy, M Elsotouhy, MA Khashan Journal of Food Products Marketing 28 (4), 193-209, 2022 | 6 | 2022 |
| Value co-creation and positive online reviews: investigating the roles of customer gratitude and price fairness perception toward Egyptian hotels MA Khashan, MA Ghonim, MA Aziz, TH Alasker, MM Elsotouhy EuroMed Journal of Business, 2024 | 1 | 2024 |
| Employer branding and employee performance for Telecommunication Companies in Egypt BAE Almehalawy, TA Abdelhamid, A Yahia Hussein Ebied, M Khashan المجلة العلمية للدراسات والبحوث المالية والتجارية 4 (2), 333-357, 2023 | 1 | 2023 |
| Do the technological anxiety, privacy and physical risks matter in retail customers' adoption of AR apps? An extended UTAUT2 approach MM Elsotouhy, MA Khashan, MZ Thabet, HM Galal, MA Ghonim EuroMed Journal of Business, 2024 | | 2024 |
| The paradoxical effect of advertising and health consciousness on purchasing behaviour: Analysing frozen convenience foods attributes MA Ghonim, MM Elsotouhy, MA Khashan International Social Science Journal 74 (253), Pages 929-951, 2024 | | 2024 |
Mohamed A. GhonimLecturer of Business AdministrationПотвърден имейл адрес: mans.edu.eg
