Следене
SAYAN GUPTA
SAYAN GUPTA
Clemson University
Потвърден имейл адрес: clemson.edu
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Позовавания
Позовавания
Година
Brand actions and financial consequences: A review of key findings and directions for future research
V Swaminathan, S Gupta, KL Keller, D Lehmann
Journal of the Academy of Marketing Science 50 (4), 639-664, 2022
492022
The Darker Side of Social Media Influencer Marketing for Brands and Their Ecosystem
S Gupta, MR Edunuri
Corporate Cancel Culture and Brand Boycotts, 137-174, 2024
2024
keting at Clemson University, whose research and teaching interests focus on
S Gupta
Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media …, 2024
2024
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Статии 1–3