| Mixed methods in international business research: A value-added perspective L Hurmerinta-Peltomäki, N Nummela Management International Review 46, 439-459, 2006 | 637 | 2006 |
| Who endorses whom? Meanings transfer in celebrity endorsement E Halonen‐Knight, L Hurmerinta Journal of Product & Brand Management 19 (6), 452-460, 2010 | 344 | 2010 |
| Time and internationalisation theoretical challenges set by rapid internationalisation L Hurmerinta-PeltomÄki Journal of International Entrepreneurship 1, 217-236, 2003 | 126 | 2003 |
| Opening and closing doors: The role of language in international opportunity recognition and exploitation L Hurmerinta, N Nummela, E Paavilainen-Mäntymäki International business review 24 (6), 1082-1094, 2015 | 87 | 2015 |
| First the sugar, then the eggs... or the other way round? Mixing methods in international business research L Hurmerinta-Peltomäki, N Nummela Handbook of qualitative research methods for international business, 2004 | 87 | 2004 |
| Monimenetelmätutkimus L Hurmerinta, N Nummela Teoksessa A. Puusa & P. Juuti (toim.) Laadullisen tutkimuksen näkökulmat ja …, 2020 | 76 | 2020 |
| Highly innovative and extremely entrepreneurial individuals: what are these rare birds made of? B Sandberg, L Hurmerinta, P Zettinig European Journal of Innovation Management 16 (2), 227-242, 2013 | 62 | 2013 |
| From filthy to healthy and beyond: Finding the boundaries of taboo destruction in sex toy buying S Piha, L Hurmerinta, B Sandberg, E Järvinen Journal of Marketing Management 34 (13-14), 1078-1104, 2018 | 45 | 2018 |
| From temporary support to systematic resource development: expert services from an SME perspective L Hurmerinta‐Peltomäki, N Nummela Journal of small business and enterprise development 11 (2), 233-243, 2004 | 45 | 2004 |
| Market orientation for the public sector providing expert services for SMEs L Hurmerinta-Peltomdki, N Nummela International Small Business Journal 16 (2), 69-83, 1998 | 45 | 1998 |
| Conceptual and methodological underpinnings in the study of rapid internationalizers L Hurmerinta-Peltomäki Emerging paradigms in international entrepreneurship, 64-88, 2004 | 43 | 2004 |
| Tempus fugit: A hermeneutic approach to the internationalisation process L Hurmerinta, E Paavilainen-Mäntymäki, ME Hassett Management International Review 56, 805-825, 2016 | 39 | 2016 |
| Autonomy or security? Core value trade-offs and spillovers in servicescapes for vulnerable customers B Sandberg, L Hurmerinta, HM Leino, M Menzfeld Journal of Service Research 25 (1), 9-28, 2022 | 34 | 2022 |
| Time and internationalisation: the shortened adoption lag in small business internationalisation L Hurmerinta-Peltomäki Turku School of Economics and Business Administration, 2001 | 28 | 2001 |
| Balancing service inclusion for primary and secondary customers experiencing vulnerabilities HM Leino, L Hurmerinta, B Sandberg Journal of Services Marketing 35 (6), 692-705, 2021 | 26 | 2021 |
| Mixed-method case studies in international business research L Hurmerinta, N Nummela Rethinking the case study in international business and management research, 2011 | 25 | 2011 |
| Who endorses whom E Halonen-Knight, L Hurmerinta Meanings transfer in, 2010 | 17 | 2010 |
| Sadness bright as glass: the acceptance of emotionally sensitive radical innovation L Hurmerinta, B Sandberg Journal of marketing management 31 (9-10), 918-939, 2015 | 15 | 2015 |
| Escaping into sexual play: A consumer experience perspective S Piha, L Hurmerinta, E Järvinen, J Räikkönen, B Sandberg Innovation and Impact of Sex as Leisure in Research and Practice, 35-51, 2022 | 13 | 2022 |
| The innovation and internationalisation of small businesses: Applying the innovation concept in an export context L Hurmerinta-Peltomäki Academy of Entrepreneurship Journal, European Edition 2 (1), 43-69, 1996 | 12 | 1996 |
