| Exploring the opportunities of the emojis in brand communication: The case of the beer industry AM Casado-Molina, MM Rojas-de Gracia, P Alarcón-Urbistondo, ... International Journal of Business Communication 59 (3), 315-333, 2022 | 54 | 2022 |
| A System of Insolvency Prediction for industrial companies using a financial alternative model with neural networks AM Callejón, AM Casado, MA Fernández, JI Peláez International Journal of Computational Intelligence Systems 6 (1), 29-37, 2013 | 54 | 2013 |
| Online corporate reputation: A panel data approach and a reputation index proposal applied to the banking sector CMQ Ramos, AM Casado-Molina Journal of Business Research 122, 121-130, 2021 | 53 | 2021 |
| The evolution of Dircom: from communication manager to reputation strategist AM Casado Molina, A Méndiz Noguero, JI Peláez Sánchez Communication & Society, 2013 | 42 | 2013 |
| La reputación corporativa: Un nuevo enfoque de las competencias transversales en el EEES AM Casado Molina, FJ Cuadrado Méndez REDU. Revista de Docencia Universitaria 12 (1), 353-371, 2014 | 40 | 2014 |
| Intangible management monitors and tools: Reviews AM Casado, JI Peláez Expert Systems with Applications 41 (4), 1509-1529, 2014 | 33 | 2014 |
| Eficacia de un programa para fomentar la adquisición de competencias solidarias en estudiantes universitarios FMM Rodríguez, MV Trianes, AM Casado European journal of education and psychology 6 (2), 95-104, 2013 | 32 | 2013 |
| Managing corporate reputation: A perspective on the Spanish market AM Casado, JI Peláez, J Cardona Corporate Reputation Review 17, 46-63, 2014 | 31 | 2014 |
| Proposal for employing user-generated content as a data source for measuring tourism destination image P Alarcón-Urbistondo, MM Rojas-de-Gracia, A Casado-Molina Journal of Hospitality & Tourism Research 47 (4), 643-664, 2023 | 19 | 2023 |
| Reputational intelligence: innovating brand management through social media data AM Casado-Molina, CMQ Ramos, MM Rojas-de-Gracia, ... Industrial management & data systems 120 (1), 40-56, 2020 | 19 | 2020 |
| Relationship between reputational aspects of companies and their share price in the online environment MM Rojas-de-Gracia, AM Casado-Molina, P Alarcón-Urbistondo Technology in Society 64, 101500, 2021 | 16 | 2021 |
| El Chief Reputation Officer (CRO): Un nuevo modelo para la reputación corporativa AM Casado Málaga: Universidad de Málaga. Tesis Doctoral, 2011 | 14 | 2011 |
| Is asking only one member of a couple sufficient to determine who influences tourism decisions? MM Rojas-de-Gracia, P Alarcón-Urbistondo, AM Casado-Molina Journal of Destination Marketing & Management 12, 55-63, 2019 | 13 | 2019 |
| Un modelo de desarrollo profesional para la mejora de la reputación corporativa AM Casado Molina, AJ Peláez Sánchez Questiones publicitarias, 0075-92, 2013 | 10 | 2013 |
| The evolution of Dircom: from communication manager to reputation strategist1/La evolución del DirCom: de gestor de la comunicación a estratega de la reputación AMC Molina, AM Noguero, JIP Sánchez Communication & Society 26 (1), 47, 2013 | 9 | 2013 |
| La Gestión de la Reputación en España: Nuevas tendencias en las Direcciones de Comunicación AMC Molina Miguel Hernández Communication Journal, 91-112, 2013 | 9 | 2013 |
| An innovative management perspective for organizations through a reputation intelligence management model CMQ Ramos, AM Casado-Molina, J Ignácio-Peláez International Journal of Information Systems in the Service Sector (IJISSS …, 2019 | 8 | 2019 |
| Integridad, comportamiento ético y reputación corporativa de las grandes empresas españolas AM Callejón, AM Casado, T Melendo, A Méndiz Congreso Nacional de la European Business Ethics Network, 1-23, 2013 | 8 | 2013 |
| Key determinants of intention to use virtual reality in medical training P Alarcon-Urbistondo, J Perez-Aranda, A Casado-Molina Virtual Reality 28 (2), 90, 2024 | 7 | 2024 |
| Measuring air and terrestrial transport company reputation: Tourism intangibles expressed in the digital environment CMQ Ramos, AM Casado-Molina, JI Peláez Journal of Spatial and Organizational Dynamics 5 (4), 443-462, 2017 | 7 | 2017 |
Pilar Alarcónprofesora de marketing, Universidad de MálagaПотвърден имейл адрес: uma.es
