| What drives customer satisfaction, loyalty, and happiness in fast-food restaurants in China? Perceived price, service quality, food quality, physical environment quality, and … Y Zhong, HC Moon Foods 9 (4), 460, 2020 | 524 | 2020 |
| Investigating consumer attitude and intention towards online food purchasing in an emerging economy: An extended TAM approach TTH Nguyen, N Nguyen, TBL Nguyen, TTH Phan, LP Bui, HC Moon Foods 8 (11), 576, 2019 | 230 | 2019 |
| Service transformation under industry 4.0: Investigating acceptance of facial recognition payment through an extended technology acceptance model Y Zhong, S Oh, HC Moon Technology in Society 64, 101515, 2021 | 222 | 2021 |
| Influence of role stress on industrial salespeople's work outcomes in the United States, Japan and Korea AJ Dubinsky, RE Michaels, M Kotabe, CU Lim, HC Moon Journal of International Business Studies 23, 77-99, 1992 | 191 | 1992 |
| What can drive consumers’ dining-out behavior in China and Korea during the COVID-19 pandemic? Y Zhong, S Oh, HC Moon Sustainability 13 (4), 1724, 2021 | 71 | 2021 |
| Investigating customer behavior of using contactless payment in China: A comparative study of facial recognition payment and mobile QR-code payment Y Zhong, HC Moon Sustainability 14 (12), 7150, 2022 | 70 | 2022 |
| The trade and income effects of RCEP: implications for China and Korea Q Li, HC Moon Journal of Korea Trade 22 (3), 306-318, 2018 | 49 | 2018 |
| Contingency management and supply chain performance in Korea: A covid-19 pandemic approach S Oh, HC Moon, Y Zhong Sustainability 12 (23), 9823, 2020 | 41 | 2020 |
| Investigating the impact of industry 4.0 technology through a TOE-based innovation model Y Zhong, HC Moon Systems 11 (6), 277, 2023 | 33 | 2023 |
| Maritime risk in seaport operation: A cross-country empirical analysis with theoretical foundations HS Cho, JS Lee, HC Moon The Asian Journal of Shipping and Logistics 34 (3), 240-247, 2018 | 30 | 2018 |
| What drives SMEs to adopt smart technologies in Korea? Focusing on technological factors JE Chung, SG Oh, HC Moon Technology in Society 71, 102109, 2022 | 27 | 2022 |
| Alternative to oil and gas: review of economic benefits and potential of wind power in Pakistan X Hu, M Imran, M Wu, HC Moon, X Liu Mathematical Problems in Engineering 2020 (1), 8884228, 2020 | 13 | 2020 |
| Nexus among foreign remittances and economic growth indicators in south Asian countries: an empirical analysis M Imran, Y Zhong, HC Moon, Y Zhong, HC Moon Korea International Trade Research Institute 17 (1), 263-275, 2021 | 12 | 2021 |
| Koreaʼs Manufacturing Innovation 3.0 Initiative HC MOON, JE CHUNG, SB CHOI Journal of Information and Management 38 (1), 26-34, 2018 | 12 | 2018 |
| Exploring the intention of FTA utilization by exporting SMEs: evidence from South Korea JH Song, HC Moon Journal of International Logistics and Trade 17 (1), 1-11, 2019 | 11 | 2019 |
| An empirical study on the smart technology acceptance and global supply chain innovation in Korean small and medium trading companies-focusing on the key technologies of 4th … JE Chung, HC Moon Korea Trade Review 44 (4), 169-188, 2019 | 11 | 2019 |
| Issues in the International Standards of Electronic Documents for Global e-Trade HC Moon, SR Shim, DY Kim International Journal on Social Science, Economics and Art 1 (2), 164-168, 2011 | 10 | 2011 |
| Determinants of Customer Satisfaction, Loyalty and Happiness in Chinese Fast-food Restaurants in the 4th Industrial Revolution Era; Is Convenience of Mobile … Y Zhong, JE Chung, HC Moon Korea Trade Review 44 (6), 151-168, 2019 | 8 | 2019 |
| An Introductory Study on the Draft Hague Rules on Business and Human Rights Arbitration KH Ahn, HC Moon J. Arb. Stud. 29, 3, 2019 | 8 | 2019 |
| The influence of KS certification system on export performance of small and medium-sized enterprises JH Lee, JE Chung, HC Moon, SB Lim International Commerce and Information Review 18 (4), 311-332, 2016 | 8 | 2016 |