| The four pillars of tertiary student engagement and success: a holistic measurement approach JLH Bowden, L Tickle, K Naumann Studies in Higher Education 46 (6), 1207-1224, 2021 | 452 | 2021 |
| Service relationships and the customer disengagement–engagement conundrum JLH Bowden, M Gabbott, K Naumann Journal of Marketing Management 31 (7-8), 774-806, 2015 | 188 | 2015 |
| Expanding customer engagement: the role of negative engagement, dual valences and contexts K Naumann, J Bowden, M Gabbott European Journal of Marketing 54 (7), 1469-1499, 2020 | 171 | 2020 |
| Exploring customer engagement valences in the social services K Naumann, J Lay-Hwa Bowden, M Gabbott Asia Pacific Journal of Marketing and Logistics 29 (4), 890-912, 2017 | 76 | 2017 |
| Developing a spectrum of positive to negative citizen engagement JLH Bowden, V Luoma-Aho, K Naumann Customer engagement, 257-277, 2015 | 62 | 2015 |
| A multi-valenced perspective on consumer engagement within a social service K Naumann, J Bowden, M Gabbott Journal of Marketing Theory and Practice 25 (2), 171-188, 2017 | 60 | 2017 |
| Exploring the process of customer engagement, self-brand connections and loyalty K Naumann, J Bowden Problems and perspectives in management, 56-66, 2015 | 56 | 2015 |
| Us versus Them: The operation of customer engagement and customer disengagement within a local government service setting J Bowden-Everson, K Naumann Australian and New Zealand Marketing Academy Conference (2013), 1-8, 2013 | 14 | 2013 |
| The Process of customer engagement, self-brand connections and loyalty within hedonic and utilitarian services K Naumann, J Bowden-Everson, T Dagger Australian and New Zealand Marketing Academy Conference (2013), 1-9, 2013 | 1 | 2013 |
| A multi-valenced investigation of customer engagement within a social service K Naumann Macquarie University, 2017 | | 2017 |
| 14 Developing a spectrum of positive to negative citizen engagement Jana Lay-Hwa Bowden V Luoma-Aho, K Naumann Customer Engagement: Contemporary issues and challenges, 257, 2015 | | 2015 |
| A multi-valenced perspective on customer engagement; and its impact on consumer well-being within the social service sector K Naumann, J Bowden ANZMAC 2015: Innovation and growth strategies in marketing: conference …, 2015 | | 2015 |
| Conceptualising customer engagement, disengagement and wellbeing within local government services: a transformative service approach K Naumann, J Bowden ANZMAC 2014: Annual Conference proceedings: Agents of change, 938-945, 2014 | | 2014 |
| The Customer engagement-disengagement conundrum across the service sector J Bowden-Everson, M Gabbott, K Naumann Australian and New Zealand Marketing Academy Conference (2013), 1-1, 2013 | | 2013 |
