| Online relationship marketing L Steinhoff, D Arli, S Weaven, IV Kozlenkova Journal of the Academy of marketing science 47, 369-393, 2019 | 555 | 2019 |
| Understanding loyalty program effectiveness: managing target and bystander effects L Steinhoff, RW Palmatier Journal of the Academy of Marketing Science 44, 88-107, 2016 | 335 | 2016 |
| An emerging theory of loyalty program dynamics JJ Kim, L Steinhoff, RW Palmatier Journal of the Academy of Marketing Science 49 (1), 71-95, 2021 | 159 | 2021 |
| Toward a comprehensive framework of value proposition development: From strategy to implementation A Payne, P Frow, L Steinhoff, A Eggert Industrial marketing management 87, 244-255, 2020 | 124 | 2020 |
| Managing the bright and dark sides of status endowment in hierarchical loyalty programs A Eggert, L Steinhoff, I Garnefeld Journal of Service Research 18 (2), 210-228, 2015 | 111 | 2015 |
| Relationship marketing in the digital age R Palmatier, L Steinhoff Routledge, 2019 | 101 | 2019 |
| Data privacy in retail KD Martin, JJ Kim, RW Palmatier, L Steinhoff, DW Stewart, BA Walker, ... Journal of Retailing 96 (4), 474-489, 2020 | 100 | 2020 |
| Commentary: Opportunities and challenges of technology in relationship marketing L Steinhoff, RW Palmatier Australasian Marketing Journal 29 (2), 111-117, 2021 | 75 | 2021 |
| Customer inertia marketing CM Henderson, L Steinhoff, CM Harmeling, RW Palmatier Journal of the Academy of Marketing Science 49, 350-373, 2021 | 69 | 2021 |
| Gift purchases as catalysts for strengthening customer–brand relationships A Eggert, L Steinhoff, C Witte Journal of marketing 83 (5), 115-132, 2019 | 49 | 2019 |
| Primacy versus recency effects in extended service encounters I Garnefeld, L Steinhoff Journal of Service Management 24 (1), 64-81, 2013 | 39 | 2013 |
| Consequences of customer engagement: how customer engagement alters the effects of habit-, dependence-, and relationship-based intrinsic loyalty CM Henderson, L Steinhoff, RW Palmatier Marketing Science Institute Working Papers Series 14 (12), 2014 | 30 | 2014 |
| Loyalty programs as travel companions: Complementary service features across customer journey stages L Steinhoff, MM Zondag Journal of Business Research 129, 70-82, 2021 | 28 | 2021 |
| Customer engagement in international markets L Steinhoff, J Liu, X Li, RW Palmatier Journal of International Marketing 31 (1), 1-31, 2023 | 22 | 2023 |
| Understanding and managing customer value propositions: Introduction to the special issue A Eggert, P Frow, A Payne, L Steinhoff Industrial Marketing Management 87, 242-243, 2020 | 21 | 2020 |
| Putting data privacy regulation into action: the differential capabilities of service frontline interfaces L Steinhoff, KD Martin Journal of Service Research 26 (3), 330-350, 2023 | 17 | 2023 |
| Loyalitätswirkung des geschenkten bevorzugten Kundenstatus: Eine theoretische und empirisch-experimentelle Analyse L Steinhoff Springer-Verlag, 2014 | 15 | 2014 |
| Mixed effects of company-initiated customer engagement on customer loyalty: the contingency role of service category involvement L Steinhoff, C Witte, A Eggert SMR-Journal of Service Management Research 2 (2), 22-35, 2018 | 13 | 2018 |
| Understanding the effectiveness of loyalty programs L Steinhoff, RW Palmatier Marketing Science Institute (MSI) Working Paper Series, 1-43, 2013 | 7 | 2013 |
| “Look me in the eye, customer”: How do face-to-face interactions in peer-to-peer sharing economy services affect customers’ misbehavior concealment intentions? E Ozuna, L Steinhoff Journal of Business Research 177, 114582, 2024 | 6 | 2024 |
Robert W PalmatierUniversity of WashingtonПотвърден имейл адрес: uw.edu