| The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers L Hudders, S De Jans, M De Veirman Social media influencers in strategic communication, 24-67, 2021 | 843 | 2021 |
| How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown V Cauberghe, I Van Wesenbeeck, S De Jans, L Hudders, K Ponnet Cyberpsychology, behavior, and social networking 24 (4), 250-257, 2021 | 698 | 2021 |
| The value of influencer marketing for business: A bibliometric analysis and managerial implications G Ye, L Hudders, S De Jans, M De Veirman Journal of advertising 50 (2), 160-178, 2021 | 479 | 2021 |
| How an advertising disclosure alerts young adolescents to sponsored vlogs: The moderating role of a peer-based advertising literacy intervention through an informational vlog S De Jans, V Cauberghe, L Hudders Journal of Advertising 47 (4), 309-325, 2018 | 322 | 2018 |
| # Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations S De Jans, D Van de Sompel, M De Veirman, L Hudders Computers in Human Behavior 109, 106342, 2020 | 174 | 2020 |
| Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same-vs. other-gender social media influencers on Instagram L Hudders, S De Jans International Journal of Advertising 41 (1), 128-149, 2022 | 161 | 2022 |
| Advertising targeting young children: an overview of 10 years of research (2006–2016) S De Jans, D Van de Sompel, L Hudders, V Cauberghe International journal of advertising 38 (2), 173-206, 2019 | 145 | 2019 |
| Disclosure of vlog advertising targeted to children S De Jans, L Hudders Journal of interactive marketing 52 (1), 1-19, 2020 | 123 | 2020 |
| Digital food marketing to children: How an influencer's lifestyle can stimulate healthy food choices among children S De Jans, I Spielvogel, B Naderer, L Hudders Appetite 162, 105182, 2021 | 107 | 2021 |
| Using games to raise awareness: How to co-design serious mini-games? S De Jans, K Van Geit, V Cauberghe, L Hudders, M De Veirman Computers & Education 110, 77-87, 2017 | 86 | 2017 |
| Advertising literacy training: The immediate versus delayed effects on children’s responses to product placement S De Jans, L Hudders, V Cauberghe European Journal of Marketing 51 (11/12), 2156-2174, 2017 | 58 | 2017 |
| The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising S De Jans, I Vanwesenbeeck, V Cauberghe, L Hudders, E Rozendaal, ... Journal of advertising 47 (3), 255-269, 2018 | 57 | 2018 |
| Adolescents’ self-reported level of dispositional advertising literacy: how do adolescents resist advertising in the current commercial media environment? S De Jans, L Hudders, V Cauberghe Young consumers 19 (4), 402-420, 2018 | 38 | 2018 |
| Unravelling the power of social media influencers: a qualitative study on teenage influencers as commercial content creators on social media M De Veirman, S De Jans, E Van den Abeele, L Hudders The regulation of social media influencers, 126-166, 2020 | 35 | 2020 |
| Serious games going beyond the Call of Duty: Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning … S De Jans, L Hudders, L Herrewijn, K Van Geit, V Cauberghe Cyberpsychology: Journal of Psychosocial Research on Cyberspace 13 (2), 2019 | 34 | 2019 |
| ‘My mom got influenced by yours’: the persuasiveness of mom influencers in relation to mothers' food assessments and decisions E Beuckels, S De Jans Appetite 178, 106269, 2022 | 32 | 2022 |
| A qualitative approach to unravel young children’s advertising literacy for YouTube advertising: In-depth interviews with children and their parents F Loose, L Hudders, S De Jans, I Vanwesenbeeck Young Consumers 24 (1), 74-94, 2023 | 30 | 2023 |
| Keeping up with media multitasking: An eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising … E Beuckels, S De Jans, V Cauberghe, L Hudders Journal of Advertising 50 (2), 197-206, 2021 | 23 | 2021 |
| Children's resilience during Covid‐19 confinement. A child's perspective–Which general and media coping strategies are useful? V Cauberghe, S De Jans, L Hudders, I Vanwesenbeeck Journal of Community Psychology 50 (3), 1503-1520, 2022 | 22 | 2022 |
| # Sponsored: a systematic literature review and theoretical framework of gambling sponsorship research S De Jans, L Hudders, B Constandt Journal of Advertising 53 (3), 434-453, 2024 | 18 | 2024 |