| Transitioning to online learning in higher education: Influence of Awareness of COVID-19 and Self-Efficacy on Perceived Net Benefits and Intention KK Punjani, K Mahadevan Education and Information Technologies 27 (1), 291-320, 2022 | 45 | 2022 |
| Trends of puffery in advertising–a bibliometric analysis KK Punjani, VV Ravi Kumar, S Kadam Benchmarking: An International Journal 26 (8), 2468-2485, 2019 | 38 | 2019 |
| Augmented and virtual reality in apparel industry: a bibliometric review and future research agenda P Goel, K Mahadevan, KK Punjani foresight 25 (2), 167-184, 2023 | 30 | 2023 |
| A study on the requirement of skills development for the success of “Make in India” project K Punjani Tactful Management Research Journal, 2019 | 19 | 2019 |
| Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: A study on Indian youth KK Punjani, VVR Kumar Journal of Advances in Management Research 18 (5), 738-757, 2021 | 15 | 2021 |
| Cloud computing in agriculture: a bibliometric and network visualization analysis KK Punjani, K Mahadevan, A Gunasekaran, VVR Kumar, S Joshi Quality & Quantity 57 (4), 3849-3883, 2023 | 11 | 2023 |
| Application of the theory of planned behaviour to predict college students online purchase intention: A systematic review and meta-analysis A Linge, M Singh, B Kakde, KK Punjani Indian Journal of Marketing 52 (12), 39-57, 2022 | 8 | 2022 |
| Comparative Analysis of the Perceptions of Consumers and Retailers Towards Britannia Biscuits KK Punjani, M Bhanushali, S Palde International Journal of Management, IT and Engineering 9 (7), 254-264, 2019 | 3 | 2019 |
| Impact of advertising puffery on purchase intention and brand loyalty of young adults KK Punjani, VVR Kumar, K Mahadevan International Journal of Consumer Studies 48 (3), e13045, 2024 | 2 | 2024 |
| Financial crisis at Jet Airways Limited: turnaround or bankruptcy SS Soman, KK Punjani Asian Journal of Management Cases 21 (1), 99-122, 2024 | 2 | 2024 |
| Examining online grocery purchase intentions through an extended TAM framework: A mediation analysis approach K Mahadevan, KK Punjani, S Joshi Indian Journal of Marketing 53 (11), 41-57, 2023 | 1 | 2023 |
| A study on female consumers’ perception towards online grocery shopping with special reference to kalyan-dombivli city KK Punjani International Journal of Research in Finance and Marketing 7 (4), 152-158, 2017 | 1 | 2017 |
| The Influence of E-Grocers on Consumer Buying Behaviour with Special Reference to Navi-Mumbai Area KK Punjani, KP Mhaske AADYA-Journal of Management and Technology (JMT) 5, 64-72, 2016 | 1 | 2016 |
| Govindarajan, V., Three Box Solution–A Strategy for Leading Innovation Book Review K Punjani, M Bhanushali, SS Bedi Dr. VN Brims Srujan, 2019 | | 2019 |
| A Case Study on The Food Tech Start-up In India KK Punjani Srujan, 13, 2019 | | 2019 |
| A CASE STUDY ON BUSINESS MANAGEMENT OF PRINTING SOLUTIONS COMPANY K Punjani Paripex-Indian Journal Of Research, 2017 | | 2017 |
| Impact of online and offline Advertising on Purchase Intent for Consumer Durables A Tiwari, R Bhoite, KK Punjani Publication Ethics Policy, 5, 0 | | |
| INFLUENCE OF SOCIAL ADVERTISING ON CONSUMER BEHAVIOR TOWARDS FMCG BRANDS KK PUNJANI | | |
Kala MahadevanAdjunct Faculty - IBS MumbaiПотвърден имейл адрес: ibsindia.org