| Brand resonance in franchising relationships: A franchisee-based perspective KMK Vishag Badrinarayanan, Taewon Suh Journal of Business Research 69, 3943-3950, 2016 | 83 | 2016 |
| CSR and brand resonance: The mediating role of brand love and involvement KM Kim, B Nobi, T Kim Sustainability 12 (10), 4159, 2020 | 40 | 2020 |
| The aftermath of a brand transgression: the role of brand forgiveness and brand evangelism B Nobi, KM Kim, S Lee Journal of Asia Business Studies 16 (6), 1030-1040, 2022 | 17 | 2022 |
| Sustaining business: A psychological perspective of donation behavior MAYD Madurapperuma, K Kim Sustainability 12 (22), 9355, 2020 | 6 | 2020 |
| International higher education brand alliance: the role of brand fit and world-mindedness KM Kim, B Nobi, S Lee, C Milewicz Asia Pacific Journal of Marketing and Logistics 34 (2), 418-435, 2022 | 5 | 2022 |
| Competition or Cooperation: Cultural Perspectives on N-Effect and Proximity-to-a-Standard PD M. A. Y.D. Madurapperuma, Kim Kvung-min SAM Advanced Management Journal 81 (Issue 4), 47-68, 2016 | 3 | 2016 |
| How Performance Based Ranking Affect the Marketer Competitiveness? An Investigation of Proximity to A Standard, N-Effect and Social Category Fault Line K Kim, M Madurapperuma 대한경영학회지 29 (10), 1411-1430, 2016 | 1 | 2016 |
| Does Emotional Happiness Mattes for Choice KM Kim, M Madurapperuma Journal of Marketing Management Research 21 (3), 53-75, 2016 | 1 | 2016 |
| Impact of ESG Activities on Purchase Intention: Focusing on Customer Participation and Customer Tolerance in the Vietnamese Market KMK Thuy Nguyen, Ning Ma Journal of Asian Business Innovation 1 (1), 3-11, 2024 | | 2024 |
| The influence of regulatory focus and evaluation mode on consumers’ decision making KM Kim, B Choi, S Lee, B Nobi Journal of marketing theory and practice, 1-15, 2024 | | 2024 |
| International higher education KM Kim, B Nobi | | 2021 |
| Consumer Attitude to Firms’ Unethical Behaviours: The Role of Ethical Self-Identity and Brand Relationship Quality B Nobi, KM Kim 전문경영인연구 23 (1), 121-134, 2020 | | 2020 |
| Emotional value perception in International Higher Education Brand Alliance KM Kim, B Nobi 한국마케팅관리학회 학술대회, 49-51, 2019 | | 2019 |
| The effect of firm’s severity of unethicality on brand trust: the role of ethical self-identity and brand relationship quality B Nobi, KM Kim 한국마케팅관리학회 학술대회, 168-170, 2019 | | 2019 |
| Brand Relationship Quality After a Transgression: The Role of Brand Forgiveness and Brand Evangelism KM Kim, B Nobi 한국마케팅관리학회 학술대회, 29-31, 2019 | | 2019 |
| Does Product Familiarity and Brand Name Order Really Matter in Country of Origin Fit Effects in Brand Alliances? 노비， 벤자민， 김경민 경영컨설팅연구 17 (2), 37-47, 2017 | | 2017 |
| Effective Innovation Strategies for Small and Medium Exporting Enterprises (SMEEs): Evidence from Asia Region 김경민 경영컨설팅연구 15 (3), 155-166, 2015 | | 2015 |
| Does Product Familiarity and Brand Name Order Really Matter in Country of Origin Fit Effects in Brand B Nobi, KM Kim | | |
Lee, SangwonAssociate Professor of Marketing, Ball State UniversityПотвърден имейл адрес: bsu.edu
