Следене
Andreas Eggert
Andreas Eggert
Professor of Business and Services Marketing, Freie Universitaet Berlin
Потвърден имейл адрес: fu-berlin.de - Начална страница
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Позовавания
Позовавания
Година
Customer perceived value: a substitute for satisfaction in business markets?
A Eggert, W Ulaga
Journal of Business & industrial marketing 17 (2/3), 107-118, 2002
26042002
Value-based differentiation in business relationships: Gaining and sustaining key supplier status
W Ulaga, A Eggert
Journal of marketing 70 (1), 119-136, 2006
16962006
Relationship value and relationship quality: Broadening the nomological network of business‐to‐business relationships
W Ulaga, A Eggert
European Journal of marketing 40 (3/4), 311-327, 2006
13102006
The customer value proposition: evolution, development, and application in marketing
A Payne, P Frow, A Eggert
Journal of the Academy of Marketing Science 45, 467-489, 2017
7002017
Value creation in the relationship life cycle: A quasi-longitudinal analysis
A Eggert, W Ulaga, F Schultz
Industrial Marketing Management 35 (1), 20-27, 2006
6402006
Modeling the impact of corporate reputation on customer satisfaction and loyalty using partial least squares
S Helm, A Eggert, I Garnefeld
Handbook of partial least squares: Concepts, methods and applications, 515-534, 2009
5552009
Relationship value in business markets: the construct and its dimensions
W Ulaga, A Eggert
Journal of Business-to-business Marketing 12 (1), 73-99, 2005
5372005
‘It's almost like taking the sales out of selling’—Towards a conceptualization of value-based selling in business markets
H Terho, A Haas, A Eggert, W Ulaga
Industrial Marketing Management 41 (1), 174-185, 2012
5282012
Revenue and profit implications of industrial service strategies
A Eggert, J Hogreve, W Ulaga, E Muenkhoff
Journal of Service Research 17 (1), 23-39, 2014
4752014
Conceptualizing and communicating value in business markets: From value in exchange to value in use
A Eggert, W Ulaga, P Frow, A Payne
Industrial marketing management 69, 80-90, 2018
4342018
Kundenbindung—die neue Sollstrategie?
FW Bliemel, A Eggert
Marketing: Zeitschrift für Forschung und Praxis, 37-46, 1998
4101998
How sales strategy translates into performance: The role of salesperson customer orientation and value-based selling
H Terho, A Eggert, A Haas, W Ulaga
Industrial marketing management 45, 12-21, 2015
3312015
Industrial services, product innovations, and firm profitability: A multiple-group latent growth curve analysis
A Eggert, J Hogreve, W Ulaga, E Muenkhoff
Industrial Marketing Management 40 (5), 661-670, 2011
3142011
Creating and appropriating value in collaborative relationships
SM Wagner, A Eggert, E Lindemann
Journal of business research 63 (8), 840-848, 2010
3142010
Zur Verwendung formativer und reflektiver Indikatoren in Strukturgleichungsmodellen: Bestandsaufnahme und Anwendungsempfehlungen
G Fassott, A Eggert
Handbuch PLS-Pfadmodellierung: Methode, Anwendung, Praxisbeispiele, Stuttgart 33, 2005
3042005
Exploring the impact of relationship transparency on business relationships: A cross-sectional study among purchasing managers in Germany
A Eggert, S Helm
Industrial Marketing Management 32 (2), 101-108, 2003
2572003
Growing existing customers’ revenue streams through customer referral programs
I Garnefeld, A Eggert, SV Helm, SS Tax
Journal of Marketing 77 (4), 17-32, 2013
2522013
Kundenwert–eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen
S Helm, B Günter
Kundenwert: Grundlagen–Innovative Konzepte–Praktische Umsetzungen, 3-38, 2006
2402006
Zur Verwendung formativer und reflektiver Indikatoren in Strukturgleichungsmodellen: Ergebnisse einer Metaanalyse und Anwendungsempfehlungen
A Eggert, G Fassott
Univ., Lehrstuhl für Marketing, 2003
2372003
Kundenbindung aus Kundensicht: Konzeptualisierung—Operationalisierung—Verhaltenswirksamheit
A Eggert
Springer-Verlag, 2013
2242013
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Статии 1–20