| All that glitters is not sold: selling a luxury brand outside a luxury environment MD Gyomlai, M Ahearne, D Rouziès, JN Kapferer Journal of Personal selling & sales ManageMent 42 (1), 26-45, 2022 | 9 | 2022 |
| When the brand is your bread and butter: review, synthesis, and directions for future exploration of salespeople-brand relationships L Beeler, M Rouziou, MD Gyomlai Journal of Personal selling & sales ManageMent 43 (4), 270-288, 2023 | 2 | 2023 |
| Setting the Bar: Fostering Success Mindsets in First-Year Business Students. ML Tucker, JC Lambert, K Geyer, M Gyomlai, S Meek, A Pueschel, ... Research in Higher Education Journal 45, 2024 | 1 | 2024 |
| THE POST-PURCHASE JOURNEY OF LUXURY PACKAGING J Weeks, M Gyomlai Global Fashion Management Conference, 109-109, 2024 | | 2024 |
| Making a List: Teaching Prospecting in Sales Courses MD Gyomlai, A Milovic, R Dingus Journal of Higher Education Theory and Practice 23 (17), 74-79, 2023 | | 2023 |
| Marketing Positivity: Will an Intervention Enhance Marketing Students' Subjective Happiness Scores?. S Rist, MD Gyomlai, JB Weeks, S Meek, ML Tucker Research in Higher Education Journal 42, 2022 | | 2022 |
