Zsolt Katona

Получаване на мой собствен потребителски профил

Позовавания

	Всички	От 2020
Позовавания	3970	2078
h-индекс	21	17
i10-индекс	27	21

460

230

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20082009201020112012201320142015201620172018201920202021202220232024202519 32 40 72 113 173 173 220 229 217 266 266 297 383 424 450 448 72

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2 статии

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Съавтори

Miklos SarvaryCarson Professor of Business, Columbia Business SchoolПотвърден имейл адрес: columbia.edu
Peter Pal ZubcsekColler School of Management, Tel Aviv UniversityПотвърден имейл адрес: tauex.tau.ac.il
Ron BermanAssociate Professor of Marketing, The Wharton School, University of PennsylvaniaПотвърден имейл адрес: wharton.upenn.edu
William RandMcLauchlan Distinguished Professor, North Carolina State UniversityПотвърден имейл адрес: ncsu.edu
Chrysanthos DellarocasAssoc Provost of Digital Learning & Innovation, Richard C. Shipley Prof of IS, Boston UniversityПотвърден имейл адрес: bu.edu
Amitava ChattopadhyayINSEAD--The GlaxoSmithKline Chaired Professor of Corporate Innovation InnovationПотвърден имейл адрес: insead.edu
Kaifu ZhangAssistant Professor of Marketing, Carnegie Mellon UniversityПотвърден имейл адрес: andrew.cmu.edu
Imran ChowdhuryCatawba CollegeПотвърден имейл адрес: catawba.edu
Ganesh IyerEdgar F. Kaiser Professor, Haas School of Business, University of California, BerkeleyПотвърден имейл адрес: berkeley.edu
Tamás F MóriAlfréd Rényi Institute of MathematicsПотвърден имейл адрес: renyi.hu
Yi ZhuMargaret J. Holden and Dorothy A. Werlich Endowed Professor, Carlson School of Management, UMNПотвърден имейл адрес: umn.edu
Jonathan A. KneeColumbia Business SchoolПотвърден имейл адрес: columbia.edu
Gyula Y. KatonaBudapest University of Technology and EconomicsПотвърден имейл адрес: cs.bme.hu
Zoltan FurediПотвърден имейл адрес: illinois.edu

Следене

Zsolt Katona

Haas School of Business, UC Berkeley

Потвърден имейл адрес: haas.berkeley.edu - Начална страница

Online Marketing Search Engine Marketing Social Networks


Заглавие Сортиране по цитати Сортиране по година Сортиране по заглавие	Позовавания Позовавания	Година
Network effects and personal influences: The diffusion of an online social network Z Katona, PP Zubcsek, M Sarvary Journal of Marketing Research 48 (3), 425-443, 2011	987	2011
“Bricks and clicks”: The impact of product returns on the strategies of multichannel retailers E Ofek, Z Katona, M Sarvary Marketing Science 30 (1), 42-60, 2011	618	2011
The Role of Search Engine Optimization in Search Marketing R Berman, Z Katona	405	2011
The race for sponsored links: Bidding patterns for search advertising Z Katona, M Sarvary Marketing Science 29 (2), 199-215, 2010	243	2010
Inefficiencies in digital advertising markets BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur Journal of Marketing 85 (1), 7-25, 2021	228	2021
Media, aggregators, and the link economy: Strategic hyperlink formation in content networks C Dellarocas, Z Katona, W Rand Management science 59 (10), 2360-2379, 2013	175	2013
Contextual advertising K Zhang, Z Katona Marketing Science 31 (6), 980-994, 2012	163	2012
Maersk line: B2B social media—“It's communication, not marketing” Z Katona, M Sarvary California management review 56 (3), 142-156, 2014	141	2014
Curation algorithms and filter bubbles in social networks R Berman, Z Katona Marketing Science 39 (2), 296-316, 2020	124	2020
Network formation and the structure of the commercial world wide web Z Katona, M Sarvary Marketing Science 27 (5), 764-778, 2008	115	2008
Predicting mobile advertising response using consumer colocation networks PP Zubcsek, Z Katona, M Sarvary Journal of Marketing 81 (4), 109-126, 2017	113	2017
Competing for attention in social communication markets G Iyer, Z Katona Management Science 62 (8), 2304-2320, 2016	103	2016
On the capital market consequences of alternative data: Evidence from outer space Z Katona eScholarship, University of California, 2018	88	2018
Frontiers: Determining the validity of large language models for automated perceptual analysis P Li, N Castelo, Z Katona, M Sarvary Marketing Science 43 (2), 254-266, 2024	68*	2024
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high J Lajos, Z Katona, A Chattopadhyay, M Sarvary Journal of Consumer Research 36 (1), 122-136, 2009	55	2009
Ad blocking A Gritckevich, Z Katona, M Sarvary Management Science 68 (6), 4703-4724, 2022	51	2022
Information communities: the network structure of communication PP Zubcsek, I Chowdhury, Z Katona Social Networks 38, 50-62, 2014	43	2014
Competing for influencers in a social network Z Katona Available at SSRN 2335679, 2018	39*	2018
A new class of scale free random graphs Z Katona, TF Móri Statistics & probability letters 76 (15), 1587-1593, 2006	34	2006
Width of a scale-free tree Z Katona Journal of applied probability 42 (3), 839-850, 2005	32	2005

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