| Social media? It's serious! Understanding the dark side of social media CV Baccarella, TF Wagner, JH Kietzmann, IP McCarthy European Management Journal 36 (4), 431-438, 2018 | 755 | 2018 |
| Framing social media communication: Investigating the effects of brand post appeals on user interaction TF Wagner, CV Baccarella, KI Voigt European Management Journal 35 (5), 606-616, 2017 | 143 | 2017 |
| The Drivers of Sustainable Apparel and Sportswear Consumption: A Segmented Kano Perspective D Baier, TM Rausch, TF Wagner Sustainability 12 (7), 2788, 2020 | 117 | 2020 |
| Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study M Meinel, TF Wagner, CV Baccarella, KI Voigt The Journal of Creative Behavior, 2018 | 99 | 2018 |
| Designing Creativity-Enhancing Workspaces: A Critical Look at Empirical Evidence M Meinel, L Maier, TF Wagner, V Kai-Ingo Journal of Technology and Innovation Management 1 (1), 1-11, 2017 | 81 | 2017 |
| Investigating consumer acceptance of autonomous technologies: the case of self-driving automobiles CV Baccarella, TF Wagner, CW Scheiner, L Maier, KI Voigt European Journal of Innovation Management 24 (4), 1210-1232, 2021 | 80 | 2021 |
| Antecedents of Brand Post Popularity in Facebook: The Influence of Images, Videos, and Text TF Trefzger, C Baccarella, KI Voigt Proceedings of the 15th International Marketing Trends Conference, 2016 | 50* | 2016 |
| Averting the rise of the dark side of social media: The role of sensitization and regulation CV Baccarella, TF Wagner, JH Kietzmann, IP McCarthy European Management Journal 38 (1), 3-6, 2020 | 41 | 2020 |
| Streaming Killed the Download Star! How the Business Model of Streaming Services Revolutionizes Music Distribution TF Trefzger, M Rose, C Baccarella, KI Voigt Journal of Organizational Advancement, Strategic and Institutional Studies 7 (1), 2015 | 38 | 2015 |
| The effect of organizational support for creativity on innovation and market performance: the moderating role of market dynamism CV Baccarella, L Maier, M Meinel, TF Wagner, KI Voigt Journal of Manufacturing Technology Management 33 (4), 827-849, 2022 | 36 | 2022 |
| The legitimization effect of crowdfunding success: a consumer perspective L Maier, CV Baccarella, JH Block, TF Wagner, KI Voigt Entrepreneurship Theory and Practice 47 (4), 1389-1420, 2023 | 34 | 2023 |
| Saw the office, want the job: The effect of creative workspace design on organizational attractiveness L Maier, CV Baccarella, TF Wagner, M Meinel, T Eismann, KI Voigt Journal of Environmental Psychology 80, 101773, 2022 | 32 | 2022 |
| Promoting Technological Innovations: Towards an Integration of Traditional and Social Media Communication Channels TF Wagner Lecture Notes in Computer Science 10282, 256-273, 2017 | 19 | 2017 |
| High-tech marketing communication in the automotive industry: a content analysis of print advertisements CV Baccarella, CW Scheiner, TF Trefzger, KI Voigt International Journal of Business Environment 6 (4), 395-410, 2014 | 16 | 2014 |
| Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era TF Trefzger, CV Baccarella, CW Scheiner, KI Voigt Lecture Notes in Computer Science 9742, 461-471, 2016 | 12 | 2016 |
| Communicating high-tech products-a comparison between print advertisements of automotive premium and standard brands CV Baccarella, CW Scheiner, TF Trefzger, KI Voigt International Journal of Technology Marketing 11 (1), 24-38, 2016 | 11 | 2016 |
| Unleash Your Brand! Using Social Media as a Marketing Tool in Academia TF Trefzger, D Dünfelder Lecture Notes in Computer Science 9742, 449-460, 2016 | 10 | 2016 |
| Communicating technological innovations: The role of technical complexity and product involvement TF Wagner, CV Baccarella, KI Voigt European Journal of Innovation Management 20 (3), 392-405, 2017 | 6 | 2017 |
| This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities TT Eismann, TF Wagner, CV Baccarella, KI Voigt Lecture Notes in Computer Science 10913, 221-239, 2018 | 3 | 2018 |
| Call for papers: Exploring the dark side of social media CV Baccarella, JH Kietzmann, IP McCarthy, TF Wagner European Management Journal 36 (4), 439-440, 2018 | 2 | 2018 |
Christian BaccarellaUniversität der Bundeswehr MünchenПотвърден имейл адрес: unibw.de