Harley Krohmer

Получаване на мой собствен потребителски профил

Позовавания

	Всички	От 2020
Позовавания	11151	3483
h-индекс	24	17
i10-индекс	38	21

720

360

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540

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Публичен достъп

Преглед на всички

2 статии

1 статия

налични

неналични

Въз основа на изисквания при финансирането

Съавтори

Christian HomburgLehrstuhl für Business-to-Business Marketing, Sales & PricingПотвърден имейл адрес: bwl.uni-mannheim.de
Bettina NyffeneggerUniversity of Bern, SwitzerlandПотвърден имейл адрес: imu.unibe.ch
Wayne D. HoyerProfessor of Marketing, University of Texas at AustinПотвърден имейл адрес: mccombs.utexas.edu
Lucia MalärUniversität BernПотвърден имейл адрес: imu.unibe.ch
Klaus M. MillerAssistant Professor of Quantitative Marketing, HEC ParisПотвърден имейл адрес: hec.fr
Reto HofstetterProfessor of Marketing, University of St. GallenПотвърден имейл адрес: unisg.ch
John P. Workman, Jr.Professor Emeritus of Marketing, Creighton UniversityПотвърден имейл адрес: creighton.edu
Andrea Giuffredi-KährUniversity of Zürich, SwitzerlandПотвърден имейл адрес: business.uzh.ch
Z. john zhangthe Wharton schoolПотвърден имейл адрес: wharton.upenn.edu
Sabine KuesterProfessor of Marketing & Innovation, University of MannheimПотвърден имейл адрес: bwl.uni-mannheim.de
Ove JensenChair of Sales Management, WHU - Otto Beisheim School of ManagementПотвърден имейл адрес: whu.edu
Joseph CannonProfessor of Marketing, Colorado State UniversityПотвърден имейл адрес: colostate.edu
Michael Schulte-MecklenbeckUniversity of Bern; Max Planck Institute for Human DevelopmentПотвърден имейл адрес: unibe.ch
Clemens AmmannUniversity of Bern | MarketingПотвърден имейл адрес: imu.unibe.ch
Alisa PetrovaUniversity of BernПотвърден имейл адрес: unibe.ch
Ruth Stock-HomburgTechnical University Darmstadt
Mansur KhamitovAssistant Professor of Marketing at the Kelley School of Business, Indiana UniversityПотвърден имейл адрес: iu.edu

Следене

Harley Krohmer

University of Bern, Switzerland

Потвърден имейл адрес: imu.unibe.ch - Начална страница

Brands Price Management Luxury Marketing Asset Management Financial Innovation


Заглавие Сортиране по цитати Сортиране по година Сортиране по заглавие	Позовавания Позовавания	Година
Marketingmanagement C Homburg, S Kuester, H Krohmer Gabler, 2003	3506*	2003
Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self L Malär, H Krohmer, WD Hoyer, B Nyffenegger Journal of marketing 75 (4), 35-52, 2011	2201	2011
Marketing's influence within the firm C Homburg, JP Workman Jr, H Krohmer Journal of marketing 63 (2), 1-17, 1999	780	1999
How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches KM Miller, R Hofstetter, H Krohmer, ZJ Zhang Journal of marketing research 48 (1), 172-184, 2011	653	2011
Strategic consensus and performance: the role of strategy type and market‐related dynamism C Homburg, H Krohmer, JP Workman. Jr Strategic management journal 20 (4), 339-357, 1999	512	1999
Configurations of marketing and sales: A taxonomy C Homburg, O Jensen, H Krohmer Journal of marketing 72 (2), 133-154, 2008	428	2008
Marketingmanagement: Strategie–Instrumente–Umsetzung–Unternehmensführung, 2 C Homburg, H Krohmer Aufl., Wiesbaden, 1215ff, 2006	419*	2006
When hostile consumers wreak havoc on your brand: The phenomenon of consumer brand sabotage A Kähr, B Nyffenegger, H Krohmer, WD Hoyer Journal of marketing 80 (3), 25-41, 2016	361	2016
A strategy implementation perspective of market orientation C Homburg, H Krohmer, JP Workman Jr Journal of business research 57 (12), 1331-1340, 2004	352	2004
Should marketing be cross-functional? Conceptual development and international empirical evidence H Krohmer, C Homburg, JP Workman Journal of Business research 55 (6), 451-465, 2002	279	2002
Customer satisfaction in transnational buyer–supplier relationships C Homburg, H Krohmer, JP Cannon, I Kiedaisch Journal of International Marketing 10 (4), 1-29, 2002	203	2002
Service brand relationship quality: hot or cold? B Nyffenegger, H Krohmer, WD Hoyer, L Malaer Journal of Service Research 18 (1), 90-106, 2015	202	2015
Implementing an intended brand personality: a dyadic perspective L Malär, B Nyffenegger, H Krohmer, WD Hoyer Journal of the Academy of Marketing Science 40, 728-744, 2012	180	2012
Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung H Krohmer Deutscher Universitätsverlag, 1999	116	1999
Die Fliegenpatsche als Instrument des wissenschaftlichen Dialogs: Replik zum Beitrag" Trotz eklatanter Erfolglosigkeit: Die Erfolgsfaktorenforschung weiter auf Erfolgskurs" von … C Homburg, H Krohmer Reihe: Wissenschaftliche Arbeitspapiere/Institut für Marktorientierte …, 2004	110	2004
Der Prozess der Marktforschung: Festlegung der Datenerhebungsmethode, Stichprobenbildung und Fragebogengestaltung C Homburg, H Krohmer Gabler, 2008	101	2008
The role of brand prominence and extravagance of product design in luxury brand building: what drives consumers’ preferences for loud versus quiet luxury? D Greenberg, E Ehrensperger, M Schulte-Mecklenbeck, WD Hoyer, ... Journal of brand management 27, 195-210, 2020	64	2020
Governance of international business relationships: A cross-cultural study on alternative governance modes C Homburg, JP Cannon, H Krohmer, I Kiedaisch Journal of International Marketing 17 (3), 1-20, 2009	62	2009
How do consumer characteristics affect the bias in measuring willingness to pay for innovative products? R Hofstetter, KM Miller, H Krohmer, ZJ Zhang Journal of Product Innovation Management 30 (5), 1042-1053, 2013	48	2013
A de-biased direct question approach to measuring consumers' willingness to pay R Hofstetter, KM Miller, H Krohmer, ZJ Zhang International journal of research in marketing 38 (1), 70-84, 2021	44	2021

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