How online reviews become helpful: A dynamic perspective S Lu, J Wu, SL Tseng Journal of Interactive Marketing 44 (1), 17-28, 2018 | 66 | 2018 |
Marketing on the metaverse: Research opportunities and challenges S Lu, O Mintz AMS Review 13 (1), 151-166, 2023 | 30 | 2023 |
How product review voting is influenced by existing votes, consumer involvement, review valence, and review diagnosticity SL Tseng, S Lu, D Weathers, V Grover Decision Support Systems 172, 113981, 2023 | 16 | 2023 |
The effect of herding behavior on online review voting participation SL Tseng, S Lu, V Grover, D Weathers | 11 | 2017 |
Rethinking Gamification Failure: A Model and Investigation of Gamified System Maladaptive Behaviors SLA Tseng, H Sun, R Santhanam, S Lu, JB Thatcher Information Systems Research 35 (4), 1743-1765, 2024 | 6 | 2024 |
The relationship between individual customer satisfaction and loyalty: the moderating role of firm-level signals F Zhu, S Lu, C Groening, J Kang Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2023 | 4 | 2023 |
Crowdfunding Herding During the Post-goal Stage S Lu, SL Tseng, J Wu, Y Wu, F Zhu | | 2024 |
Measurement of Visual Cues and Their Effects on Online Users: An Image Mining Approach S Lu Louisiana State University and Agricultural & Mechanical College, 2019 | | 2019 |
The Effect of Information Organization and Decision Process on Decision Speed and Accuracy in a Purchase Task Context SL Tseng, S Lu Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
Effects of Price/Quantity Presentation Order and Timing on Consumer Value Judgements S Lu, D Weathers, J White Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
Herd Behavior in Reward-Based Crowdfunding at the Postgoal Stage S Lu, Y Wu, SL Tseng, F Zhu, J Wu Available at SSRN 4750794, 0 | | |