| You plant a virtual tree, we'll plant a real tree: Understanding users' adoption of the Ant Forest mobile gaming application from a behavioral reasoning theory perspective M Ashfaq, Q Zhang, F Ali, A Waheed, S Nawaz Journal of Cleaner Production 310, 127394, 2021 | 108 | 2021 |
| Role of brand love and consumers’ demographics in building consumer–brand relationship S Nawaz, Y Jiang, F Alam, MZ Nawaz Sage Open 10 (4), 2158244020983005, 2020 | 93 | 2020 |
| Users’ acceptance of innovative mobile hotel booking trends: UK vs. PRC M Tao, MZ Nawaz, S Nawaz, AH Butt, H Ahmad Information Technology & Tourism 20, 9-36, 2018 | 56 | 2018 |
| What is theoretical contribution? A narrative review J Zhou, MN Shafique, A Adeel, S Nawaz, P Kumar Sarhad Journal of Management Sciences 3 (02), 261-271, 2017 | 41 | 2017 |
| Mindful consumption, ego-involvement, and social norms impact on buying SHC: role of platform trust and impulsive buying tendency S Nawaz, Y Jiang, MZ Nawaz, SF Manzoor, R Zhang SAGE Open 11 (4), 21582440211056621, 2021 | 24 | 2021 |
| Sustainable development goals perspective: nexus between Christians’ religious tourism, geopolitical risk, and CO2 pollution in Italy MZ Nawaz, J Guo, S Nawaz, S Hussain Environmental Science and Pollution Research 30 (22), 62341-62354, 2023 | 20 | 2023 |
| The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development MZ Nawaz, S Nawaz, F Guzmán, D Plotkina Journal of Business Research 157, 113550, 2023 | 19 | 2023 |
| Social currencies of social media influencers (SMIS) matter purchase intention on social E-commerce platform during COVID-19 M Tao, SK Safiuddin, QM Ali, S Nawaz, F Alam RMC J. Soc. Sci. Humanities 1, 41-50, 2020 | 16 | 2020 |
| Youngsters and WMAs (WeChat Moments Advertisement): Do We Need the English Language in WMAs? MZ Nawaz, M Tao, H Ahmad, MJ Haque, S Nawaz, MN Shafique SAGE Open 10 (2), 2158244020922840, 2020 | 6 | 2020 |
| Brand crowdfunding using followers boosted through gamification affordances: insights from two emerging markets MZ Nawaz, S Nawaz, F Guzman Journal of Product & Brand Management 32 (8), 1355-1373, 2023 | 5 | 2023 |
| Is COVID-19 generating pandemic animosity among nations and consumers? A theoretical overview S Nawaz, J Yun, MZ Nawaz, F Aalam RMC Journal of Social Sciences and Humanities 1 (1), 44-50, 2020 | 4 | 2020 |
| The Role of Organizational Strategies, Social Support, and Technological Capabilities in International Marketing Channel Performance MZ Nawaz, S Nawaz, MN Shafique, M Ali, M Ishfaq Sarhad Journal of Management Sciences 5 (1), 87-102, 2019 | 1 | 2019 |
| ROLE OF BRAND LOYALTY IN BUILDING BRAN EQUITY: A COMPARATIVE STUDY OF CONSUMER INVOLVEMENT LEVELS S Nawaz, M Ali, M Ishfaq, MZ Nawaz, MN Shafique Sarhad Journal of Management Sciences 4 (1), 52-71, 2018 | 1 | 2018 |
| Technology-enabled engagement process of brand virtual-try-on services MZ Nawaz, F Guzmán, S Nawaz Journal of Product & Brand Management 34 (1), 44-60, 2025 | | 2025 |
| Contextual Factors Effect On Brand Loyalty And Purchase Decision, Sinking Brand "Nokia" S Nawaz, MZ Nawaz, M Ali Research Journal of Commerce Education & Management Sciences 2 (2), 2019 | | 2019 |
| ROLE OF BRAND LOYALTY IN BUILDING BRAND EQUITY: A COMPARATIVE STUDY OF CONSUMER INVOLVEMENT LEVELS M Ali, M Ishfaq, MZ Nawaz | | |
Dr. Muhammad Zahid NawazAssistant Professor of Marketing at INSEEC Business School, France.Потвърден имейл адрес: inseec.com