| Dynamic effects among movie ratings, movie revenues, and viewer satisfaction S Moon, PK Bergey, D Iacobucci Journal of marketing 74 (1), 108-121, 2010 | 514 | 2010 |
| Profiling the reference price consumer S Moon, GJ Russell, SD Duvvuri Journal of Retailing 82 (1), 1-11, 2006 | 154 | 2006 |
| Predicting product purchase from inferred customer similarity: An autologistic model approach S Moon, GJ Russell Management Science 54 (1), 71-82, 2008 | 136 | 2008 |
| When marketing strategy meets culture: the role of culture in product evaluations R Song, S Moon, H Chen, MB Houston Journal of the Academy of Marketing Science 46, 384-402, 2018 | 132 | 2018 |
| A picture is worth a thousand words: Translating product reviews into a product positioning map S Moon, WA Kamakura International Journal of Research in Marketing 34 (1), 265-285, 2017 | 100 | 2017 |
| Content analysis of fake consumer reviews by survey-based text categorization S Moon, MY Kim, D Iacobucci International Journal of Research in Marketing 38 (2), 343-364, 2021 | 91 | 2021 |
| Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption S Moon, PK Bergey, LL Bove, S Robinson Journal of Business Research 69 (9), 3553-3560, 2016 | 86 | 2016 |
| The impact of text product reviews on sales S Moon, Y Park, Y Seog Kim European Journal of Marketing 48 (11/12), 2176-2197, 2014 | 79 | 2014 |
| The influence of global brand distribution on brand popularity on social media MY Kim, S Moon, D Iacobucci Journal of International Marketing 27 (4), 22-38, 2019 | 73 | 2019 |
| The roles of cultural elements in international retailing of cultural products: An application to the motion picture industry S Moon, R Song Journal of Retailing 91 (1), 154-170, 2015 | 66 | 2015 |
| Estimating promotion response when competitive promotions are unobservable S Moon, WA Kamakura, J Ledolter Journal of Marketing Research 44 (3), 503-515, 2007 | 65 | 2007 |
| How do price range shoppers differ from reference price point shoppers? S Moon, G Voss Journal of Business Research 62 (1), 31-38, 2009 | 51 | 2009 |
| How to calculate, use, and report variance explained effect size indices and not die trying D Iacobucci, DL Popovich, S Moon, S Román Journal of Consumer Psychology 33 (1), 45-61, 2023 | 50 | 2023 |
| Estimating deception in consumer reviews based on extreme terms: Comparison analysis of open vs. closed hotel reservation platforms S Moon, MY Kim, PK Bergey Journal of Business Research 102, 83-96, 2019 | 48 | 2019 |
| Cultural and economic impacts on global cultural products: Evidence from US movies S Moon, A Mishra, H Mishra, MY Kang Journal of International Marketing 24 (3), 78-97, 2016 | 46 | 2016 |
| Local consumers’ reception of imported and domestic movies in the Korean movie market S Moon, BL Bayus, Y Yi, J Kim Journal of Cultural Economics 39, 99-121, 2015 | 34 | 2015 |
| Finding donors by relationship fundraising S Moon, K Azizi Journal of Interactive Marketing 27 (2), 112-129, 2013 | 34 | 2013 |
| Segmentation of both reviewers and businesses on social media S Moon, N Jalali, S Erevelles Journal of Retailing and Consumer Services 61, 102524, 2021 | 30 | 2021 |
| Measuring the success of retention management models built on churn probability, retention probability, and expected yearly revenues YS Kim, S Moon Expert Systems with Applications 39 (14), 11718-11727, 2012 | 24 | 2012 |
| Quality-adjusted price comparison of non-homogeneous products across Internet retailers WA Kamakura, S Moon International Journal of Research in Marketing 26 (3), 189-196, 2009 | 24 | 2009 |
Dawn IacobucciVanderbilt UniversityПотвърден имейл адрес: vanderbilt.edu