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Thomas Martin Key
Thomas Martin Key
Professor of Digital Strategy and Marketing, University of Colorado Colorado Springs
Потвърден имейл адрес: uccs.edu - Начална страница
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Позовавания
Позовавания
Година
Business strategy and the management of digital marketing
EM Olson, KM Olson, AJ Czaplewski, TM Key
Business horizons 64 (2), 285-293, 2021
4352021
Upstream social marketing strategy: An integrated marketing communications approach
TM Key, AJ Czaplewski
Business Horizons 60 (3), 325-333, 2017
2912017
Domains of digital marketing channels in the sharing economy
TM Key
Journal of Marketing Channels 24 (1-2), 27-38, 2017
2072017
The intellectual ecology of mainstream marketing research: an inquiry into the place of marketing in the family of business disciplines
T Clark, TM Key, M Hodis, D Rajaratnam
Journal of the Academy of Marketing Science 42, 223-241, 2014
1032014
Brand activism change agents: strategic storytelling for impact and authenticity
TM Key, AL Keel, AJ Czaplewski, EM Olson
Journal of strategic marketing 31 (7), 1339-1355, 2023
872023
Marketing’s theoretical and conceptual value proposition: Opportunities to address marketing’s influence
TM Key, T Clark, OC Ferrell, DW Stewart, L Pitt
AMS Review 10, 151-167, 2020
752020
Preparing Workplace-Ready Students with Digital Marketing Skills
TM Key, AJ Czaplewski, JM Ferguson
Marketing Education Review, 1-5, 2019
522019
Crowdsourcing to manage service gaps in service networks
A Blair, TM Key, M Wilson
Journal of Business & Industrial Marketing 34 (7), 1497-1505, 2019
192019
Watch out: Themes in timepiece communities of counterfeit consumption
TM Key, RE Boostrom Jr, MT Adjei, DA Campbell
Journal of Consumer Behaviour 12 (4), 307-317, 2013
182013
How executives talk: Exploring marketing executive value articulation with computerized text analysis
TM Key, AL Keel
European journal of marketing 54 (3), 546-569, 2020
132020
Strategic storytelling
A Mills, TM Key
Business horizons 66 (3), 309-311, 2023
92023
Re-institutionalizing marketing
TM Key, T Clark, OC Ferrell, DW Stewart, L Pitt
AMS Review 11 (3), 446-453, 2021
82021
The methodologies of the marketing literature: Mechanics, uses and craft
T Clark, TM Key
AMS Review, 1-16, 2021
82021
Embedded ethics: How complex systems and structures guide ethical outcomes
TM Key, C Azab, T Clark
Business Horizons 62 (3), 327-336, 2019
82019
Marketing’s next era: The scope and impact of marketing’s future, the reach and legacy of Shelby Hunt
T Clark, C Azab, TM Key
Journal of Business Research 170, 114278, 2024
62024
Information transparency as competitive advantage: Research approaches to platform ecosystem design and competition
TM Key, G Challagalla
AMS Review 10, 145-147, 2020
62020
Marketing as an emergent discipline: Commentary on Shelby Hunt’s final contribution to our field
T Clark, TM Key, C Azab
AMS Review 12 (3), 157-161, 2022
52022
Strategic Entrepreneurial Storytelling: An Applied Framework for Better Pitches
TM Key, TN Duening
Contemporary Management Research 16 (4), 279-300, 2020
42020
Narrative, Marketing, and Persuasion: How Storytelling Contributes to Marketing's Influence Within the Firm
TM Key
42012
Can Marijuana Counter-Marketing Prevent Underage Use? Analyzing Youth Response to Colorado’s “Don’t Be a Lab Rat” Campaign
M Sukle, D Schultz, AJ Czaplewski, T Martin Key
Journal of Advertising Research 61 (4), 456-472, 2021
32021
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